James Graham Brown Cancer Center, University of Louisville, Louisville, Kentucky.
Department of Psychiatry, Center for Behavior and Health, University of Vermont, Burlington, Vermont.
Am J Addict. 2020 Jul;29(4):279-286. doi: 10.1111/ajad.13020. Epub 2020 Mar 16.
This is the first study to assess the appeal and interest among adults in a new consumer tobacco product, ZYN. We also describe ZYN users, patterns of use, and reasons for use.
Two data sets, consisting of a ZYN-naive consumer panel (n = 5179) and ZYN users (n = 1266), were provided by Swedish Match North America. Descriptive, cross-sectional analyses and logistic regression assessed the perceptions of and likelihood of buying ZYN in the consumer panel and the characteristics of ZYN users.
The majority of current smokeless tobacco (ST) users in the consumer panel found that ZYN was moderately-extremely appealing, while never and former tobacco users indicated much less interest; the former were more likely to buy ZYN than other groups. The highest percentage of ZYN users were former tobacco users (43%); very few were never users (4%). The most popular reason for using ZYN was "Less harmful to my health than other tobacco products," followed by "ease of use."
Nonusers of tobacco had very little interest in ZYN. ST users are not only more interested and likely to buy ZYN than other tobacco users, they were the largest group of regular users.
The first assessment of a new nicotine product, ZYN, suggests that current and former tobacco users may perceive ZYN as a reduced-risk product. ZYN potentially could be used as a smoking/tobacco-cessation aid based on reasons of current users. (Am J Addict 2020;00:00-00).
这是第一项评估新型消费者用烟草制品 ZYN 在成年人中吸引力和兴趣的研究。我们还描述了 ZYN 用户、使用模式和使用原因。
由瑞典火柴北美公司提供了两个数据集，包括 ZYN 无经验消费者小组（n = 5179）和 ZYN 用户（n = 1266）。描述性、横断面分析和逻辑回归评估了消费者小组对 ZYN 的看法和购买意愿，以及 ZYN 用户的特征。
消费者小组中大多数当前使用无烟烟草（ST）的人发现 ZYN 具有中等至极高的吸引力，而从不吸烟和以前吸烟的人则表示兴趣较小；以前吸烟的人比其他群体更有可能购买 ZYN。ZYN 用户中比例最高的是以前使用过烟草的人（43%）；很少有从未使用过烟草的人（4%）。使用 ZYN 的最受欢迎原因是“比其他烟草产品对我的健康危害更小”，其次是“使用方便”。
非烟草使用者对 ZYN 几乎没有兴趣。ST 用户不仅对 ZYN 更感兴趣，也更有可能购买 ZYN，而且他们是常规使用者中最大的群体。
对新型尼古丁产品 ZYN 的首次评估表明，当前和以前的烟草使用者可能将 ZYN 视为一种降低风险的产品。根据当前使用者的原因，ZYN 可能被用作戒烟/烟草戒断辅助剂。
