Ver Donck Niki, Vander Stichele Geert, Huys Isabelle
Department of Pharmaceutical and Pharmacological Sciences, University of Leuven, Leuven, Belgium.
Health Economics Consultancy, ISMS, Turnhout, Belgium.
Interact J Med Res. 2020 Mar 31;9(1):e13684. doi: 10.2196/13684.
Although preference research finds its origins in consumer research, preference elicitation methods have increasingly attracted attention in different decision-making contexts in health care. Simulating real-life decision making is believed to be important during consumer preference elicitation.
The aims of this study were to compare the process of decision making between patients and consumers and to identify methods from the consumer research field that could be applied in patient preference elicitation.
A narrative literature review was performed to identify preference elicitation concepts from a consumer context that could offer improvements in health care.
The process of decision making between patients and consumers was highly comparable. The following five concepts from the consumer research field that could effectively simulate a real-life decision-making process for applications in health care were identified: simulating alternatives, self-reflection, feedback-driven exploration, separated (adaptive) dual response, and arranging profiles in blocks.
Owing to similarities in the decision-making process, patients could be considered as a subgroup of consumers, suggesting that preference elicitation concepts from the consumer field may be relevant in health care. Five concepts that help to simulate real-life decision making have the potential to improve patient preference elicitation. However, the extent to which real decision-making contexts can be mimicked in health care remains unknown.
尽管偏好研究起源于消费者研究，但偏好诱导方法在医疗保健的不同决策背景中越来越受到关注。在消费者偏好诱导过程中，模拟现实生活中的决策被认为很重要。
本研究旨在比较患者和消费者的决策过程，并确定消费者研究领域中可应用于患者偏好诱导的方法。
进行了一项叙述性文献综述，以确定来自消费者背景的偏好诱导概念，这些概念可改善医疗保健。
患者和消费者的决策过程具有高度可比性。确定了消费者研究领域中以下五个可有效模拟现实生活决策过程以应用于医疗保健的概念：模拟替代方案、自我反思、反馈驱动探索、分离（自适应）双反应以及分块排列简介。
由于决策过程的相似性，患者可被视为消费者的一个子群体，这表明来自消费者领域的偏好诱导概念可能与医疗保健相关。有助于模拟现实生活决策的五个概念有可能改善患者偏好诱导。然而，在医疗保健中能够模拟真实决策背景的程度仍然未知。
