Department of Physical Therapy, Faculty of Rehabilitation Medicine, University of Alberta, Edmonton, Canada.
Social Marketing @ Griffith, Department of Marketing, Griffith Business School, Nathan, Australia.
Disabil Rehabil. 2021 Dec;43(24):3523-3551. doi: 10.1080/09638288.2020.1743777. Epub 2020 Apr 3.
To synthesize evidence on the effectiveness of mass media campaigns for the management of LBP on beliefs of the general public and health care providers, LBP-related disability, health utilization, and LBP clinical outcomes.
Five electronic databases were searched from inception to December 17, 2019. Any studies evaluating the effectiveness of mass media campaigns for LBP were eligible. Primary outcome was general public LBP beliefs, while secondary outcomes included health care provider beliefs as well as LBP-related disability, health utilization, and clinical outcomes.
The search resulted in 4,164 unique records, of which 18 studies were included. These 18 studies predominantly used quasi-experimental methods to evaluate seven LBP mass media campaigns conducted in seven countries. All studies evaluating LBP beliefs in the general public detected positive effects. Health care provider beliefs also consistently improved. Results for behavioural outcomes (disability behaviour and health utilization) were mixed and appeared dependent on campaign characteristics and local context.
Mass media campaigns for LBP appear effective for improving beliefs of the general public and health care providers.
Prospero CRD42018116797IMPLICATIONS FOR REHABILITATIONMass media campaigns about low back pain (LBP) appear effective for improving beliefs of the general public and health care providers, aligning beliefs with current evidence and self-management principles.Rehabilitation professionals should be aware of and seek to support public education initiatives in their communities related to LBP and other disabling health conditions.Rehabilitation professionals can highlight and reinforce campaign messages when providing education and reassurance to individual patients.Several campaign resources (i.e., posters, pamphlets, electronic resources, etc.) are available for rehabilitation professionals to use in their efforts to reduce disability related to LBP.
综合大众媒体宣传活动对公众和医疗保健提供者对腰痛（LBP）的信念、与 LBP 相关的残疾、卫生利用和 LBP 临床结局的有效性的证据。
从创建到 2019 年 12 月 17 日，对五个电子数据库进行了搜索。任何评估大众媒体宣传活动对 LBP 有效性的研究都符合条件。主要结局是公众对 LBP 的信念，次要结局包括医疗保健提供者的信念以及与 LBP 相关的残疾、卫生利用和临床结局。
搜索结果产生了 4164 条独特的记录，其中有 18 项研究被纳入。这 18 项研究主要使用准实验方法来评估在七个国家开展的七项 LBP 大众媒体宣传活动。所有评估公众对 LBP 的信念的研究都检测到了积极的效果。医疗保健提供者的信念也持续得到改善。行为结果（残疾行为和卫生利用）的结果喜忧参半，似乎取决于宣传活动的特点和当地情况。
LBP 大众媒体宣传活动似乎可以有效改善公众和医疗保健提供者的信念。
