CRCDC-IDF, Site de Seine-Saint-Denis, Bondy, France.
Medorion Technologies Ltd, Tel Aviv, Israel.
Colorectal Dis. 2020 Oct;22(10):1325-1335. doi: 10.1111/codi.15121. Epub 2020 Jun 9.
To describe the results of a feasibility phase and the expected results of a new approach to increase the participation rate in a Colorectal Cancer Organized Screening Program (CRCSP) through Facebook awareness messages.
This approach targets people aged 50-74 years, who reside in an urban deprived area and regularly connect to Facebook. The feasibility phase ran over 2 months (December 2018 and January 2019) in six municipalities (Seine-Saint-Denis, France). The full provisional campaign will run over a year. The approach consists of sending electronic awareness messages on the importance of screening for colorectal cancer using a specific Facebook module. Subjects who consent to screening complete a test-kit application form. The eligibility of each subject to participate in screening is determined by a doctor before the kit is sent out.
A total of 39 900 people were reached by the feasibility phase campaign, and 9200 were able to watch at least one Facebook message/video. Of those, 4450 people logged to learn more about the CRCSP, 298 applied for a test kit, 160 test kit applicants were eligible to participate and the test completion rate was 41.9%. According to these feasibility results, 366 120 targeted people would connect regularly in the tested area, 141 541 of whom would be interested in a specific promotional message posted on Facebook. Requests could be made for 9770 kits, with 5246 people being eligible to participate in screening. The expected test-completion rate is estimated at 42%-89%. This would represent 5%-11% of the tests carried out in the area during the same period by 'classical' CRCSP.
Implementation of the Facebook strategy would significantly improve the rate of participation in the CRCSP by mobilizing people with no previous participation, including younger subjects.
描述一项新方法的可行性阶段结果和预期结果，该方法旨在通过 Facebook 宣传消息提高结直肠癌有组织筛查计划（CRCSP）的参与率。
该方法针对年龄在 50-74 岁之间、居住在城市贫困地区且经常使用 Facebook 的人群。可行性阶段在六个城市（法国塞纳-圣但尼）进行了两个月（2018 年 12 月至 2019 年 1 月）。完整的临时活动将持续一年。该方法包括使用特定的 Facebook 模块发送有关结直肠癌筛查重要性的电子宣传消息。同意筛查的对象完成试剂盒申请表。在发送试剂盒之前，医生会确定每个对象是否有资格参加筛查。
可行性阶段活动共覆盖了 39900 人，9200 人能够观看至少一个 Facebook 消息/视频。其中，4450 人登录以了解更多关于 CRCSP 的信息，298 人申请了试剂盒，160 名申请试剂盒的人有资格参加，测试完成率为 41.9%。根据这些可行性结果，在测试区域内，预计将有 366120 名目标人群定期上网，其中 141541 人对 Facebook 上发布的特定宣传消息感兴趣。可以申请 9770 个试剂盒，其中 5246 人有资格参加筛查。预计测试完成率为 42%-89%。这将代表在同一时期“经典”CRCSP 在该地区进行的测试的 5%-11%。
实施 Facebook 策略将通过动员以前没有参与过的人群，包括年轻人群，显著提高 CRCSP 的参与率。
