Hussain Syed Ali, Alhabash Saleem
Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Phoenix, AZ, USA.
Department of Advertising + Public Relations, Michigan State University, East Lansing, MI, USA.
J Am Coll Health. 2022 Feb-Mar;70(2):484-492. doi: 10.1080/07448481.2020.1754838. Epub 2020 May 14.
In times of distress, people show a tendency to remember the 'good old days,' a bittersweet emotion called Nostalgia. This study explores how experimentally-induced nostalgia improves attitude toward counseling center and behavioral intentions to contact the counseling center on a college campus. Students living with depression ( = 148) were randomly assigned to view a public service announcement (PSA) for the campus counseling center that was designed with or without a nostalgia-inducing narrative and imagery. Participants exposed to the nostalgic PSA expressed significantly higher positive emotions compared to the control condition, after controlling for the effects of stigma, past counseling experience, levels of depression, and friends or family with mental illness. Mediation analyses showed that the higher positive emotions participants felt, the more positive was their attitude toward the campus counseling center, which in turn increased behavioral intention to seek help. The study suggests nostalgia-themed messages to promote help-seeking intentions among students experiencing depression.
在困境中，人们倾向于回忆“美好的往昔”，这是一种苦乐参半的情感，称为怀旧。本研究探讨了通过实验诱导的怀旧情绪如何改善对咨询中心的态度以及在大学校园联系咨询中心的行为意图。患有抑郁症的学生（n = 148）被随机分配观看校园咨询中心的公益广告（PSA），该广告设计有或没有引发怀旧情绪的叙事和意象。在控制了耻辱感、过去的咨询经历、抑郁水平以及有精神疾病的朋友或家人的影响后，接触到怀旧公益广告的参与者与对照组相比，表现出显著更高的积极情绪。中介分析表明，参与者感受到的积极情绪越高，他们对校园咨询中心的态度就越积极，这反过来又增加了寻求帮助的行为意图。该研究表明，以怀旧为主题的信息可以促进抑郁症学生的求助意图。
