Sánchez-Rivero Marcelino, Sánchez-Martín José-Manuel, Rodríguez Rangel M Cristina
Faculty of Economics, University of Extremadura, 06006 Badajoz, Spain.
Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain.
Animals (Basel). 2020 Jun 2;10(6):965. doi: 10.3390/ani10060965.
Birdwatching is a tourism activity that relates closely to protected natural spaces and that helps contribute to the balance between economic, social and environmental aspects of sustainability. In some European countries (the United Kingdom, Germany, Holland), this recreational activity has a large number of followers, making it a new segment of tourist demand with great possibilities for growth. The objective of this study is to identify the main characteristics of the demand for birdwatching in one of the European territories having a high resource supply, as is the case with Extremadura (Spain). To do this, a logit modelization has been proposed in order to estimate the probability of going birdwatching in the region, based on a random sample of over 3000 tourists that visited the region in 2017. This characterization of birdwatching demand was carried out using variables such as gender, age, type of travel, type of lodging, and assessment of tourism services. Given that the national and the foreign demand of this tourism modality may present distinct behaviors, and therefore, specific characterizations, a structural change test (Chow test) was also conducted in order to determine to what extent these two segments of demand, based on the source markets, have (or do not have) distinguishing features.
观鸟是一项与受保护的自然空间密切相关的旅游活动，有助于促进可持续发展的经济、社会和环境方面的平衡。在一些欧洲国家（英国、德国、荷兰），这项休闲活动有大量的追随者，使其成为一个具有巨大增长潜力的新的旅游需求细分市场。本研究的目的是确定在欧洲资源供应丰富的地区之一，即西班牙埃斯特雷马杜拉，观鸟需求的主要特征。为此，提出了一个逻辑模型，以便根据2017年访问该地区的3000多名游客的随机样本，估计在该地区进行观鸟的概率。观鸟需求的这种特征描述是使用性别、年龄、旅行类型、住宿类型和旅游服务评估等变量进行的。鉴于这种旅游方式的国内和国外需求可能呈现出不同的行为，因此，也进行了结构变化测试（邹氏检验），以确定基于客源市场的这两个需求细分市场在多大程度上具有（或不具有）显著特征。
