Department of Energy Policy, Graduate School of Energy & Environment, Seoul National University of Science & Technology, 232 Gongreung-Ro, Nowon-Gu, Seoul, 01811, Republic of Korea.
Environ Sci Pollut Res Int. 2020 Sep;27(25):31715-31725. doi: 10.1007/s11356-020-09363-2. Epub 2020 Jun 5.
The South Korean Government is considering designating Jaran Bay, the habitat of the endangered marine species, Neophocaena asiaeorientalis, as a marine protected area. The Government needs information about public acceptance and the economic benefits of the designation. To unveil the information, this article aims to examine the public willingness to pay (WTP) using a contingent valuation based on a nationwide survey of 1000 households. As a WTP elicitation method, the one-and-one-half-bounded question format of asking an interviewee whether she/he has the intention of paying a presented bid through annual income tax was adopted. The WTP for the designation was statistically significantly estimated to be KRW 2665 (USD 2.27) per year per household. The estimate of the annual national value amounted to KRW 53 billion (USD 45.30 million). This value is by no means small, but it would take a huge amount of effort to elicit public consensus on the designation considering that a significant proportion of respondents (64.4%) revealed zero WTP.
韩国政府正在考虑将贾兰湾指定为海洋保护区，该地区是濒危海洋物种东亚江豚的栖息地。政府需要了解公众对指定的接受程度和经济利益。为了揭示这些信息，本文旨在通过对全国 1000 户家庭进行的基于意愿调查的条件价值评估来检验公众的支付意愿（WTP）。作为 WTP 的 elicitation 方法，采用了一种一对一有界问题的格式，询问受访者是否有通过年度所得税支付给出的报价的意愿。指定的 WTP 经统计显著估计为每户每年 2665 韩元（2.27 美元）。全国每年的价值估计为 530 亿韩元（4530 万美元）。这个数字并不算小，但考虑到相当一部分受访者（64.4%）显示出零 WTP，要在指定问题上达成公众共识需要付出巨大的努力。
