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新冠疫情对消费者行为的影响:旧习惯会回归还是消失?

Impact of Covid-19 on consumer behavior: Will the old habits return or die?

作者信息

Sheth Jagdish

机构信息

Goizueta Business School, Emory University.

出版信息

J Bus Res. 2020 Sep;117:280-283. doi: 10.1016/j.jbusres.2020.05.059. Epub 2020 Jun 4.

Abstract

The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For example, consumers cannot go to the store, so the store comes to home. While consumers go back to old habits, it is likely that they will be modified by new regulations and procedures in the way consumers shop and buy products and services. New habits will also emerge by technology advances, changing demographics and innovative ways consumers have learned to cope with blurring the work, leisure, and education boundaries.

摘要

新冠疫情以及封锁和社交距离规定扰乱了消费者的购买和购物习惯。消费者正在学习随机应变并养成新习惯。例如,消费者无法前往商店,于是商店送货上门。虽然消费者会重拾旧习惯,但他们购物和购买产品及服务的方式很可能会因新规定和程序而改变。技术进步、人口结构变化以及消费者学会应对工作、休闲和教育界限模糊的创新方式也将催生新习惯。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c9ee/7269931/e4b7cf47d204/gr1_lrg.jpg

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