Huang Lei Vincent, Liu Susu
Department of Communication Studies, School of Communication, Hong Kong Baptist University, Kowloon, Hong Kong.
School of Social Sciences, Soochow University, Suzhou, China.
Front Psychol. 2020 Jun 11;11:1310. doi: 10.3389/fpsyg.2020.01310. eCollection 2020.
Narcissism has been shown to have a positive and significant impact on uses of microblog services and features for self-presentation (SP). Little is known with regard to whether and how narcissism and valence of online SP could jointly influence the gratifications of microblog uses. This study explores how narcissism influences the uses and gratifications of Weibo via positive and negative SP. Results from a survey of Weibo users in China suggest that narcissism generates positive effect on both gratification sought (GS) and gratification obtained (GO). GS fully mediates the effect of narcissism on GO. Moreover, positive SP plays a mediating role between GS and GO, while negative SP does not. The mediation mechanisms within narcissism, the valence of SP, GS, and GO suggest that differentiating the gratification processes could help us better understand uses and gratification of microblog services.
研究表明，自恋对微博服务及自我展示（SP）功能的使用具有积极且显著的影响。然而，关于自恋与在线自我展示的效价如何共同影响微博使用的满足感，我们所知甚少。本研究探讨了自恋如何通过积极和消极的自我展示影响微博的使用和满足感。一项针对中国微博用户的调查结果显示，自恋对寻求的满足感（GS）和获得的满足感（GO）均产生积极影响。GS完全中介了自恋对GO的影响。此外，积极的自我展示在GS和GO之间起中介作用，而消极的自我展示则不然。自恋、自我展示的效价、GS和GO之间的中介机制表明，区分满足过程有助于我们更好地理解微博服务的使用和满足感。
