J Acad Nutr Diet. 2020 Nov;120(11):1834-1846. doi: 10.1016/j.jand.2020.04.014. Epub 2020 Jul 4.
Fruit and vegetable (F/V) consumption among school-aged children falls short of current recommendations. The development of public-private partnerships (PPPs) has been suggested as an effective approach to address a number of public health concerns, including inadequate F/V consumption. The US Department of Agriculture's Fresh Fruit and Vegetable Program (FFVP) provides F/V as snacks at least twice per week in low-income elementary schools. In addition to increasing F/V consumption behaviors at school, children participating in the FFVP make more requests for F/V in grocery stores and at home, suggesting the impact of the program extends beyond school settings.
This study explored the potential for establishing successful PPPs between schools and food retailers to promote the sales of F/V in low-income communities.
Semi-structured interviews and focus groups were conducted with participants from 4 groups of stakeholders.
PARTICIPANTS/SETTING: Grocery store and produce managers from 10 grocery stores, FFVP personnel from 5 school districts and 12 schools, and parents of children attending 3 different FFVP-participating schools, all in the Phoenix, AZ, metropolitan area participated in interviews and focus groups.
Data were analyzed using a directed content analysis approach to examine benefits, barriers, and strategies for developing a PPP.
Key perceived benefits of creating a PPP included the potential to increase store sales, to enhance public relations with the community, and to extend the impact of the FFVP to settings outside of schools. Barriers included offering expensive produce through the FFVP and the potential lack of communication among partners. Strategies for developing a PPP included using seasonal produce and having clear instructions for teachers and staff. Parents reported their children requesting more F/V as a result of FFVP participation.
Stakeholders support forming PPPs. Partnerships between FFVP schools and retailers can be mutually beneficial and have a positive impact on children and their families.
学龄儿童的水果和蔬菜（F/V）摄入量低于当前建议量。建立公私合作伙伴关系（PPPs）已被认为是解决许多公共卫生问题的有效方法，包括 F/V 摄入不足。美国农业部的新鲜水果和蔬菜计划（FFVP）为低收入小学的学生每周至少提供两次 F/V 作为零食。除了在学校增加 F/V 消费行为外，参与 FFVP 的儿童在杂货店和家中对 F/V 的需求也会增加，这表明该计划的影响超出了学校范围。
本研究探讨了在学校和食品零售商之间建立成功的公私合作伙伴关系以促进低收入社区 F/V 销售的潜力。
对来自 4 组利益相关者的参与者进行了半结构式访谈和焦点小组讨论。
参与者/设置：亚利桑那州凤凰城大都市区的 10 家杂货店的杂货店和农产品经理、5 个学区和 12 所学校的 FFVP 人员以及 3 所不同 FFVP 参与学校的学生家长参加了访谈和焦点小组。
使用定向内容分析方法分析数据，以检查建立公私合作伙伴关系的利益、障碍和策略。
创建公私合作伙伴关系的主要感知收益包括增加商店销售额、增强与社区的公共关系以及将 FFVP 的影响扩展到学校以外的环境的潜力。障碍包括通过 FFVP 提供昂贵的农产品以及合作伙伴之间潜在缺乏沟通。建立公私合作伙伴关系的策略包括使用季节性农产品以及为教师和员工提供明确的说明。家长报告说，由于参与 FFVP，他们的孩子对 F/V 的需求增加。
利益相关者支持建立公私合作伙伴关系。FFVP 学校和零售商之间的伙伴关系可以互惠互利，并对儿童及其家庭产生积极影响。
