College of Agricultural and Life Science, Texas A & M University, College Station, TX, United States of America.
College of Economics, Xi'an University of Finance and Economics, Xi'an, China.
PLoS One. 2020 Jul 10;15(7):e0235927. doi: 10.1371/journal.pone.0235927. eCollection 2020.
The purpose of the article is to analyze the interaction effect between social network and extension service in farmers' agricultural technology adoption efficiency (TAE). The empirical analysis refers to samples of farmers' water-saving irrigation technology (WSIT) adoption from Minqin, China. The result indicates that social network and extension service can improve farmers' TAE, but they are found to be competitive from the perspective of overall social network. While from the perspective of four dimensions of social network, interaction and trust have positive effects on farmers' TAE, and learning and trust are found to be competitive with extension service. The policy implication describes as follows. First, government should pay attention to farmers' social learning and demonstration effect. And series of measures should be taken to cultivate farmers' social network. Second, extension service should be improved to satisfy farmers' multiple demand on agricultural technology. Third, government should combine the effects of social network and extension service, and make different promotion strategies for different regions. In addition, other influential factors cannot be ignored.
本文旨在分析社会网络和推广服务对农民农业技术采用效率（TAE）的交互效应。实证分析以中国民勤农民节水灌溉技术（WSIT）采用为例。结果表明，社会网络和推广服务可以提高农民的 TAE，但从整体社会网络的角度来看，它们是相互竞争的。而从社会网络的四个维度来看，互动和信任对农民的 TAE 有积极影响，学习和信任与推广服务存在竞争关系。政策建议如下。首先，政府应重视农民的社会学习和示范效应，采取一系列措施培育农民的社会网络。其次，要改进推广服务，满足农民对农业技术的多元化需求。第三，政府应结合社会网络和推广服务的效果，针对不同地区制定不同的推广策略。此外，还不能忽视其他影响因素。
