College of Economics and Management, Northwest A&F University, Yangling, 712100, Shaanxi, China.
Environ Manage. 2024 Mar;73(3):509-531. doi: 10.1007/s00267-023-01893-y. Epub 2023 Oct 20.
Farmers' agricultural green production technology (AGPT) adoption behavior has attracted extensive attention, while few studies explored the interactive effect of perceived value and government regulations in this process. Therefore, we analyze the interaction effect between perceived value and different government regulations on farmers' AGPT adoption by the Poisson regression model, using micro-survey data from 1491 households in China's Yellow River basin. Furthermore, we examine the heterogeneous effect of perceived value and government regulations on farmers' AGPT adoption behavior considering the change in production scale and farmers' age. The results suggest that perceived value can substitute for incentive government regulation and guiding government regulation, respectively. While binding government regulation can inhibit the promotion effect of perceived value on farmers' AGPT adoption. In addition, the larger the production scale, the more influential the effects of perceived value and government regulations on farmers' AGPT adoption are. In contrast, with the increase in farmer's age, the promotion effect of perceived value becomes weak while the effect of government regulations experiences a U-shaped trend. Finally, the conclusions and policy implications are set forth.
农民农业绿色生产技术（AGPT）采用行为引起了广泛关注，然而，很少有研究探讨在这一过程中感知价值和政府法规的相互作用。因此，我们通过泊松回归模型分析了感知价值与不同政府法规对农民 AGPT 采用的相互作用效应，使用了来自中国黄河流域 1491 户家庭的微观调查数据。此外，我们考虑了生产规模和农民年龄的变化，检验了感知价值和政府法规对农民 AGPT 采用行为的异质效应。结果表明，感知价值可以分别替代激励性政府监管和指导性政府监管。而约束性政府监管会抑制感知价值对农民 AGPT 采用的促进作用。此外，生产规模越大，感知价值和政府法规对农民 AGPT 采用的影响就越大。相反，随着农民年龄的增加，感知价值的促进作用减弱，而政府监管的作用则呈现出 U 型趋势。最后，提出了结论和政策建议。
