Portrayal of Hearing Loss in YouTube Videos: An Exploratory Cross-Sectional Analysis.

Objective The objective of the current study was to examine the source, content, understandability, and actionability of hearing loss information on YouTube videos. Method The study used a cross-sectional design. One hundred of the most frequently viewed YouTube videos were identified, and various data were manually coded (i.e., video source, video content, popularity measures such as number of views, likes, and dislikes). In addition, the understandability and actionability of each video were evaluated using the Patient Education Materials Assessment Tool for Audiovisual Materials rating scale. Results Of the 100 most viewed videos, 16 were created by consumers, 62 were professional created, and 22 were media based. Symptoms, causes, and treatment or management of hearing loss were the most frequently discussed content categories, with over 60% of all videos commenting on these areas. The overall understandability and actionability scores for the 100 videos included were 77% and 31%, respectively, indicating adequate understandability and poor actionability. Conclusions The YouTube videos on hearing loss focus on a range of issues. The poor actionability of these videos was a concern, as these videos may not lead to appropriate consumer actions in addressing their hearing loss. Efforts are needed to improve the quality and content of these videos to promote appropriate behavior change.