Centre for Alcohol Policy Research, La Trobe University, Plenty Rd & Kingsbury Dr Bundoora, Victoria 3086, Australia.
Alcohol Alcohol. 2020 Oct 20;55(6):690-697. doi: 10.1093/alcalc/agaa072.
This paper analyses the content of news media messages on drinking during pregnancy in Australia over an 18-year period to understand whether and how the nature of messages communicated to women has changed over time.
Factiva was used to search Australian newspapers from 2000 to 2017, resulting in a sample of 1394 articles from the 18 major national and state-based newspapers. Content analysis of articles was undertaken, and Poisson regression analysis was used to assess changes over time.
The largest number of articles on drinking during pregnancy was published in 2007. Themes that significantly increased over time included Harms to the Child (from 0.97% in 2008 to 29.69% in 2015) and Prevention Initiatives (from 0% in 2005 to 12.50% in 2017). Articles endorsing women not consuming alcohol during pregnancy significantly increased over time (from 20.69% in 2001 to 53.78% in 2013), matched by a decreasing trend in the proportion of articles presenting mixed advice (from 15.93% in 2009 to 0% in 2017). The largest number of articles adopted no position in relation to women's consumption.
A stronger abstinence message during pregnancy has been communicated through Australian newspaper media over time. The mixed messaging and large number of articles not endorsing a position on consumption may reflect the inconclusiveness of the evidence on harms from low to moderate levels of alcohol consumption during pregnancy. Opportunities remain for researchers to work with public health advocates to disseminate balanced messages based on evidence-based research.
本文分析了澳大利亚新闻媒体在 18 年间有关孕妇饮酒的报道内容，以了解有关孕妇饮酒的信息在性质上是否以及如何随时间发生变化。
使用 Factiva 在 2000 年至 2017 年间搜索澳大利亚报纸，从 18 种主要的国家和州报纸中获得了 1394 篇文章的样本。对文章进行内容分析，并使用泊松回归分析评估随时间的变化。
有关孕妇饮酒的文章数量最多的是在 2007 年发布。随着时间的推移，主题显著增加，包括对儿童的危害（从 2008 年的 0.97%增加到 2015 年的 29.69%）和预防措施（从 2005 年的 0%增加到 2017 年的 12.50%）。随着时间的推移，文章中支持孕妇不饮酒的数量显著增加（从 2001 年的 20.69%增加到 2013 年的 53.78%），同时，文章中提出混合建议的比例呈下降趋势（从 2009 年的 15.93%下降到 2017 年的 0%）。最大数量的文章没有针对女性消费采取任何立场。
随着时间的推移，澳大利亚报纸媒体传达了更强烈的孕妇怀孕期间应禁欲的信息。混合信息和大量不支持消费立场的文章可能反映了关于低至中度酒精摄入对孕妇的危害的证据的不确定性。研究人员仍然有机会与公共卫生倡导者合作，根据基于循证研究的平衡信息进行传播。
