Patterson C, Emslie C, Mason O, Fergie G, Hilton S
MRC/CSO Social and Public Health Sciences Unit, University of Glasgow, Glasgow, UK.
Institute for Applied Health Research/School of Health and Life Sciences, Glasgow Caledonian University, Glasgow, UK.
BMJ Open. 2016 Dec 27;6(12):e013124. doi: 10.1136/bmjopen-2016-013124.
In the UK, men's alcohol-related morbidity and mortality still greatly exceeds women's, despite an increase in women's alcohol consumption in recent decades. New UK alcohol guidelines introduce gender-neutral low-risk alcohol consumption guidance. This study explores how UK newspaper and online news represent women's and men's 'binge' drinking to identify opportunities to better align reporting of harmful drinking with evidence.
Quantitative and qualitative content analysis of 308 articles published in 7 UK national newspapers and the BBC News website between 1 January 2012 and 31 December 2013.
Articles associated women with 'binge' drinking more frequently than men, and presented women's drinking as more problematic. Men were more frequently characterised as violent or disorderly, while women were characterised as out of control, putting themselves in danger, harming their physical appearance and burdening men. Descriptions of female 'binge' drinkers' clothing and appearance were typically moralistic.
The UK news media's disproportionate focus on women's 'binge' drinking is at odds with epidemiological evidence, may reproduce harmful gender stereotypes and may obstruct public understandings of the gender-neutral weekly consumption limits in newly proposed alcohol guidelines. In order to better align reporting of harmful drinking with current evidence, public health advocates may engage with the media with a view to shifting media framing of 'binge' drinking away from specific groups (young people; women) and contexts (public drinking) and towards the health risks of specific drinking behaviours, which affect all groups regardless of context.
在英国，尽管近几十年来女性饮酒量有所增加，但与酒精相关的男性发病率和死亡率仍大大超过女性。英国新的酒精指南引入了不分性别的低风险饮酒指导。本研究探讨英国报纸和在线新闻如何呈现女性和男性的“狂饮”，以确定使有害饮酒报道与证据更好地保持一致的机会。
对2012年1月1日至2013年12月31日期间在7家英国全国性报纸和BBC新闻网站上发表的308篇文章进行定量和定性内容分析。
文章将女性与“狂饮”联系起来的频率高于男性，并将女性饮酒描述为问题更大。男性更常被描述为暴力或无序，而女性则被描述为失控、将自己置于危险之中、损害自身外貌并给男性带来负担。对女性“狂饮者”服装和外貌的描述通常带有道德评判意味。
英国新闻媒体对女性“狂饮”的过度关注与流行病学证据不符，可能会重现有害的性别刻板印象，并可能阻碍公众对新提议的酒精指南中不分性别的每周饮酒限量的理解。为了使有害饮酒的报道更好地与现有证据保持一致，公共卫生倡导者可能需要与媒体合作，以期将“狂饮”的媒体框架从特定群体（年轻人；女性）和场景（公共饮酒）转移到特定饮酒行为的健康风险上，这些风险无论在何种场景下都会影响所有群体。
