Faculty of Psychology, University of Vienna, Austria.
Faculty of Psychology, University of Vienna, Austria.
Acta Psychol (Amst). 2020 Sep;209:103143. doi: 10.1016/j.actpsy.2020.103143. Epub 2020 Jul 28.
Colours are linked to emotional concepts. Research on the effect of red in particular has been extensive, and evidence shows that positive as well as negative associations can be salient in different contexts. In this paper, we investigate the impact of the contextual factor of polarity. According to the polarity-correspondence principle, negative and positive category poles are assigned to the binary response categories (here positive vs. negative valence) and the perceptual dimension (green vs. red) in a discrimination task. Response facilitation occurs only where the conceptual category (valence) and the perceptual feature (colour) share the same pole (i.e., where both are plus or both are minus). We asked participants (n = 140) to classify the valence of green and red words within two types of blocks: (a) where all words were of the same colour (monochromatic conditions) providing no opposition in the perceptual dimension, and (b) where red and green words were randomly mixed (mixed-colour conditions). Our results show that red facilitates responses to negative words when the colour green is present (mixed-colour conditions) but not when it is absent (monochromatic conditions). This is in line with the polarity-correspondence principle, but colour-specific valence-affect associations contribute to the found effects.
颜色与情感概念相关。特别是红色的影响研究已经很广泛，有证据表明，在不同的情况下，积极和消极的联想都可能很突出。在本文中，我们研究了语境因素极性的影响。根据极性对应原则，在判别任务中，将负面和正面类别极分配给二元响应类别（这里是正价与负价）和感知维度（绿色与红色）。只有在概念类别（价）和感知特征（颜色）具有相同的极（即两者都是正或两者都是负）时，才会出现响应促进。我们要求参与者（n=140）在两种类型的块内对绿色和红色单词的价进行分类：（a）所有单词的颜色相同（单色条件），在感知维度上没有对立，和（b）红色和绿色的单词随机混合（混合颜色条件）。我们的结果表明，当绿色存在时（混合颜色条件），红色促进对负面单词的反应，但当绿色不存在时（单色条件）则不会。这符合极性对应原则，但颜色特定的价影响关联也对发现的效应做出了贡献。
