Health Promotion and Behavioral Sciences, School of Public Health and Information Sciences, University of Louisville, Louisville, KY, USA.
Kent School of Social Work, University of Louisville, Louisville, KY, USA.
J Racial Ethn Health Disparities. 2021 Aug;8(4):901-911. doi: 10.1007/s40615-020-00848-x. Epub 2020 Aug 31.
Pre-exposure prophylaxis (PrEP) for HIV prevention can help reduce racial/ethnic HIV disparities in the USA. However, the benefits of PrEP have not been equally distributed across races. Community-informed, culturally tailored media has the potential to increase PrEP awareness and acceptability among vulnerable African-American populations. More research is needed to identify media preferences around PrEP for these groups in order to optimize effectiveness of health messaging. This study details the development of a community-informed multimedia (print, digital, Internet radio, website, social media) campaign to increase PrEP awareness among African-American young adults (age 18-29 years). Eleven focus groups with African-American young adults and a community advisory board informed the intervention. Focus group participants expressed concerns with PrEP safety, efficacy, accessibility, the universality of HIV vulnerability, and representation. Campaign elements were then developed based on this feedback. Future studies should examine the effectiveness of culturally tailored multimedia PrEP campaigns.
暴露前预防（PrEP）可帮助减少美国的种族/族裔间 HIV 差异。但是，PrEP 的益处并没有在各种族间平等分配。社区知情、文化适应的媒体有潜力提高脆弱的非裔美国人对 PrEP 的认识和接受度。需要开展更多的研究，以确定这些群体对 PrEP 的媒体偏好，从而优化健康信息传递的效果。本研究详细介绍了一个社区知情的多媒体（印刷品、数字媒体、网络广播、网站、社交媒体）活动的开发过程，以提高非裔美国青年成年人（18-29 岁）对 PrEP 的认识。11 个非裔美国青年成年人焦点小组和一个社区咨询委员会为干预措施提供了信息。焦点小组参与者对 PrEP 的安全性、有效性、可及性、HIV 易感性的普遍性和代表性表示担忧。然后根据这些反馈意见制定了宣传活动内容。未来的研究应评估文化适应的多媒体 PrEP 宣传活动的效果。
