AstraZeneca Medical, International Region, Horizon Place, 600 Capability Green, Luton, LU3 1LU, UK.
AstraZeneca Human Resources, International Region, Cambridge, UK.
Pharmaceut Med. 2020 Oct;34(5):301-307. doi: 10.1007/s40290-020-00351-y. Epub 2020 Sep 19.
Medical affairs has evolved over recent years from a support, to a partner, to a strategic leadership function. In the future, there will be significant changes in healthcare and pharmaceutical industries, and many of these will be due to technological advances and digitalisation. Medical affairs will be largely influenced by these developments in terms of partnerships with key stakeholders, embracing innovation and patient-centric healthcare, and demonstrating value for novel treatment options. In order to secure future success within their roles, medical affairs professionals will have to demonstrate specific capabilities founded on communications and behavioural change, business leadership acumen, knowledge acquisition and self-development, and the ability to generate real-world evidence from insights and expertise within data science and analytics. It will be our responsibility as medical affairs leaders to create this foundation for the leaders of tomorrow.
近年来,医学事务已经从一个支持性、合作伙伴性的职能,演变为战略性的领导职能。未来,医疗保健和制药行业将发生重大变化,其中许多变化将归因于技术进步和数字化。在与关键利益相关者建立伙伴关系、接受创新和以患者为中心的医疗保健以及展示新型治疗方案价值方面,医学事务将在很大程度上受到这些发展的影响。为了在其角色中确保未来的成功,医学事务专业人员将不得不展示基于沟通和行为改变、商业领导力敏锐度、知识获取和自我发展的特定能力,以及从数据科学和分析中的见解和专业知识中生成真实世界证据的能力。作为医学事务领导者,我们有责任为明天的领导者奠定基础。