Kelley School of Business, Indiana University, Bloomington, Indiana, USA.
Fox School of Business, Temple University, Philadelphia, Pennsylvania, USA.
J Am Med Inform Assoc. 2020 Nov 1;27(11):1727-1731. doi: 10.1093/jamia/ocaa167.
OBJECTIVES: The objective was to understand how people respond to coronavirus disease 2019 (COVID-19) screening chatbots. MATERIALS AND METHODS: We conducted an online experiment with 371 participants who viewed a COVID-19 screening session between a hotline agent (chatbot or human) and a user with mild or severe symptoms. RESULTS: The primary factor driving user response to screening hotlines (human or chatbot) is perceptions of the agent's ability. When ability is the same, users view chatbots no differently or more positively than human agents. The primary factor driving perceptions of ability is the user's trust in the hotline provider, with a slight negative bias against chatbots' ability. Asian individuals perceived higher ability and benevolence than did White individuals. CONCLUSIONS: Ensuring that COVID-19 screening chatbots provide high-quality service is critical but not sufficient for widespread adoption. The key is to emphasize the chatbot's ability and assure users that it delivers the same quality as human agents.
目的:了解人们对 2019 年冠状病毒病(COVID-19)筛查聊天机器人的反应。
材料和方法:我们进行了一项在线实验,共有 371 名参与者观看了热线代理(聊天机器人或人工)与有轻度或重度症状的用户之间的 COVID-19 筛查会话。
结果:用户对筛查热线(人工或聊天机器人)的主要反应因素是对代理能力的看法。当能力相同时,用户对聊天机器人的看法与人工代理没有不同或更积极。能力感知的主要因素是用户对热线提供商的信任,对聊天机器人能力略有负面偏见。亚洲个体比白人个体感知到更高的能力和善良。
结论:确保 COVID-19 筛查聊天机器人提供高质量的服务对于广泛采用至关重要,但还不够。关键是要强调聊天机器人的能力,并向用户保证它提供与人工代理相同的质量。
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