Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA.
Department of Dermatology, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA.
Pediatr Dermatol. 2021 Jan;38(1):88-91. doi: 10.1111/pde.14411. Epub 2020 Oct 16.
BACKGROUND/OBJECTIVES: Sun exposure during childhood is a modifiable risk factor for skin cancer. Social media (including parenting blogs) represent promising platforms for understanding misinformation about pediatric photoprotection. This study's objective was to qualitatively and quantitatively evaluate the digital social context of parenting blogs that shape parents' decisions about children's photoprotection.
Mixed-method analysis was conducted of the 25 most popular parenting blogs in the USA, including 56 blog posts addressing photoprotection and 2661 comments. An inductive method was used to code and identify key themes associated with blog post categorization as sunscreen-encouraging, -discouraging, and -ambivalent. The qualitative analysis program NVivo was used to calculate descriptive statistics for comment codes based on co-occurrence with blog post category.
Sunscreen-discouraging posts addressed natural remedies, sunscreen recipes, and vitamin D. Sunscreen-encouraging posts focused on skin cancer and protective clothing. Sunscreen-ambivalent posts were associated with scientific studies. Sunscreen-discouraging posts received more comments (mean 124) than encouraging (31) or ambivalent posts (8). Discouraging (65%) and ambivalent posts (75%) cited scientific literature more often than encouraging posts (14%). Comments were twice as likely to discourage photoprotection as to encourage it (1340 vs 447 comments).
Parenting blogs are a substantial resource of both information and misinformation on pediatric photoprotection. However, misinformation receives substantially more engagement. The themes revealed in this study may help physicians and public health officials in developing interventions to target misinformation around pediatric photoprotection.
背景/目的：儿童时期的阳光暴露是皮肤癌的一个可改变的风险因素。社交媒体（包括育儿博客）是了解儿童防晒保护错误信息的有前途的平台。本研究的目的是定性和定量评估影响父母决定儿童防晒保护的育儿博客的数字社会背景。
对美国最受欢迎的 25 个育儿博客进行混合方法分析，其中包括 56 篇关于防晒的博客文章和 2661 条评论。采用归纳法对博客文章进行分类，将其归类为鼓励使用防晒霜、不鼓励使用防晒霜和模棱两可。使用定性分析程序 NVivo 计算评论代码的描述性统计数据，这些代码基于与博客文章类别的共同出现。
不鼓励使用防晒霜的帖子涉及自然疗法、防晒霜配方和维生素 D。鼓励使用防晒霜的帖子则侧重于皮肤癌和防护衣物。模棱两可的帖子与科学研究有关。不鼓励使用防晒霜的帖子收到的评论（平均 124 条）多于鼓励使用防晒霜（31 条）或模棱两可的帖子（8 条）。不鼓励（65%）和模棱两可（75%）的帖子比鼓励（14%）的帖子更常引用科学文献。不鼓励（1340 条评论）和模棱两可（75%）的帖子比鼓励（447 条评论）的帖子更有可能劝阻防晒。
育儿博客是儿童防晒保护信息和错误信息的重要来源。然而，错误信息得到了更多的关注。本研究揭示的主题可能有助于医生和公共卫生官员制定干预措施，以针对儿童防晒保护的错误信息。
