Hutchins Jessica A
Division of Biology & Biomedical Sciences, Washington University in St. Louis, Campus Box 8226, 660 S. Euclid Ave., St. Louis, MO 63110-1093.
Curr Protoc Essent Lab Tech. 2020 Jun;20(1). doi: 10.1002/cpet.40. Epub 2020 Jan 24.
For success in research careers, scientists must be able to communicate their research questions, findings, and significance to both expert and nonexpert audiences. Scientists commonly disseminate their research using specialized communication products such as research articles, grant proposals, poster presentations, and scientific talks. The style and content of these communication products differ from language usage of the general public and can be difficult for nonexperts to follow and access. For this reason, it is important to tailor scientific communications to the intended audience to ensure that the communication product achieves its goals, especially when communicating with nonexpert audiences. This article presents a framework to increase access to research and science literacy. The protocol addresses aspects of communication that scientists should consider when producing a scientific communication product: audience, purpose, format, and significance (research narrative). The factors are essential for understanding the communication scenario and goals, which provide guidance when tailoring research communications to different audiences.
为了在科研生涯中取得成功，科学家必须能够向专业和非专业受众传达他们的研究问题、研究结果及其重要性。科学家通常使用专业的交流产品来传播他们的研究成果，比如研究论文、资助申请、海报展示和学术报告。这些交流产品的风格和内容与普通大众的语言使用方式不同，非专业人士可能难以理解和获取。因此，根据目标受众来调整科学交流方式很重要，以确保交流产品能够实现其目标，尤其是在与非专业受众交流时。本文提出了一个增加研究获取和科学素养的框架。该方案阐述了科学家在制作科学交流产品时应考虑的交流方面：受众、目的、形式和重要性（研究叙述）。这些因素对于理解交流场景和目标至关重要，在针对不同受众调整研究交流时能提供指导。
