Gavrila Gavrila Sorin, de Lucas Ancillo Antonio
Department of Business Administration, Universidad de Alcalá, Plaza de la Victoria, 28001, Alcalá de Henares, Spain.
Technol Forecast Soc Change. 2021 Jan;162:120381. doi: 10.1016/j.techfore.2020.120381. Epub 2020 Oct 15.
The brick-and-mortar retail SMEs (Small and Medium Enterprises) market is confronted with unprecedented challenges: digitization procurement in a company not prepared for a digitalized business model, and the actual digitalization process of the business model, which not only changes the business rules but disrupts them with new possibilities. Despite Industry 4.0 transforming manufacturing in terms of the way of producing and distributing goods by means of process digitization, the offline retail SMEs market is struggling to satisfy customers' shopping expectations due to two direct constraints: existing offline competitors operating under a narrowing market share, and online retail competitors increasing market share due to their better positioned eCommerce IT platforms. The purpose of this work is to study the potential effect of digitalization on SMEs, focusing on businesses operating in the offline retail market, by means of provisioning cloud solutions supporting the business digitization process. The study is based on data collected from a wide range of official sources in conjunction with extensive research work reviewing technologies applicable to these kinds of businesses. The validation is performed through the Focus Group methodology between the months of June to October 2019, with 20 participants from the Henares Corridor, Madrid (Spain) area, considering them as a relevant sample of offline retail SMEs in Spain. The value proposition of this study can help offline retail SMEs understand the difference between digitization and digitalization, the necessity of digitalization in their businesses, the existence of accelerators such as e-Receipt cloud solutions, and the disruptive potential of digitalization to their business models on long-term survival regarding competitors and raising the circular economy.
在一家尚未为数字化商业模式做好准备的公司中进行数字化采购，以及商业模式的实际数字化进程，这不仅改变了商业规则，还带来了新的可能性并扰乱了这些规则。尽管工业4.0通过流程数字化改变了商品生产和分销的方式，但线下零售中小企业市场仍因两个直接限制因素而难以满足客户的购物期望：现有线下竞争对手的市场份额不断缩小，以及在线零售竞争对手凭借其定位更佳的电子商务IT平台而不断扩大市场份额。这项工作的目的是通过提供支持业务数字化进程的云解决方案，研究数字化对中小企业的潜在影响，重点关注线下零售市场中的企业。该研究基于从广泛的官方来源收集的数据，并结合了对适用于这类企业的技术的广泛研究工作。验证工作于2019年6月至10月期间通过焦点小组方法进行，来自西班牙马德里埃纳雷斯走廊地区的20名参与者被视为西班牙线下零售中小企业的相关样本。本研究的价值主张可以帮助线下零售中小企业理解数字化和数字信息化之间的差异、其业务中数字化的必要性、诸如电子收据云解决方案等加速器的存在，以及数字化对其商业模式在与竞争对手长期生存和推动循环经济方面的颠覆性潜力。
