Division of General Internal Medicine, Mayo Clinic, Rochester, MN, USA.
University of Nebraska Medical Center, Omaha, NE, USA.
J Prim Care Community Health. 2020 Jan-Dec;11:2150132720969022. doi: 10.1177/2150132720969022.
Increasing adoption of social media have revolutionized communications between individuals, groups, and organizations This research study was designed to assess the knowledge, skills, and attitudes of internal medicine physicians' awareness and engagement with social media (sometimes referred to as #SoMe) within the digital landscape of healthcare delivery.
An audience-response survey focused on social media "," was administered during the "A Systematic Approach to Medically Unexplained Symptoms" continuing medical education conference. The Conference took place between August 22, 2019 and August 24, 2019. Data was collected on August 23, 2019. A range of 103 (59.5%) to 112 (64.7%) of the total 173 attendees participated in this cross-sectional audience-response survey, depending on the questions answered.
Most responders were between the ages of 35 and 65 years (79.6%) and female (60.2%). A majority of responders were aware of social media terminology (88.7%), and many had used it personally (46.7%), but only 12% knew how to use social media to search medical topics, 18% used it to network professionally and most (68.9%) had a distrust of social media when it came to the protection of their privacy or their patients' privacy. Overall, about 29.6% indicated an interest in future continued medical education focused on social media (and 27.4% were neutral).
Approximately half of the responders used social media but far less engaged its platforms for professional use likely due to privacy related concerns. Distance from academic institutions, where professional social media use is more common likely, played a role in aversion. Awareness of social media's role in healthcare has increased among physicians in practice, however their participation and knowledge of opportunities remains limited.
社交媒体的广泛应用彻底改变了个人、团体和组织之间的沟通方式。本研究旨在评估内科医生对社交媒体（有时也称为#SoMe）的认识和参与程度，以及他们对医疗保健领域中数字媒体的了解、技能和态度。
在“医学无法解释症状的系统性方法”继续教育会议期间，进行了一项针对社交媒体的受众反应调查。该会议于 2019 年 8 月 22 日至 8 月 24 日举行，数据于 2019 年 8 月 23 日收集。根据回答的问题，共有 173 名与会者中的 103 名（59.5%）至 112 名（64.7%）参与了此次横断面受众反应调查。
大多数应答者年龄在 35 岁至 65 岁之间（79.6%），女性（60.2%）居多。大多数应答者了解社交媒体术语（88.7%），并且许多人个人使用过社交媒体（46.7%），但只有 12%的人知道如何使用社交媒体搜索医学主题，18%的人将其用于专业网络，而大多数人（68.9%）对社交媒体保护他们的隐私或患者的隐私持不信任态度。总的来说，约 29.6%的人表示对未来专注于社交媒体的继续医学教育感兴趣（27.4%的人持中立态度）。
大约一半的应答者使用社交媒体，但很少有人将其平台用于专业用途，可能是由于隐私相关问题。距离学术机构较远，而在学术机构中，更常见的是使用专业社交媒体，这可能也是一个原因。实践中的医生对社交媒体在医疗保健中的作用的认识有所提高，但他们的参与度和对机会的了解仍然有限。
