From the Department of Radiology and Radiological Sciences (C.M.T.), Vanderbilt University Medical Center, Nashville, Tennessee.
Departments of Radiology (V.W., E.L.).
AJNR Am J Neuroradiol. 2019 Dec;40(12):1994-1997. doi: 10.3174/ajnr.A6299. Epub 2019 Nov 14.
Social media use by professional organizations has increased as a platform to disseminate information, affording an alternative avenue to engage membership and the public. The () posts cases and articles, hosts Tweet chats, advertises podcasts, and more on its Twitter account (@TheAJNR). The objective of this study was to determine whether user engagement is underestimated on the basis of publicly available metrics and to assess the engagement rate. This study demonstrated that engagement extends beyond visible metrics, suggesting an "silent" following beyond what is readily apparent. Median engagement rates from the @TheAJNR account from 2017 to 2019 appear stable since last reported in 2016 and are comparable with those reported in other professional medical journals.
专业组织利用社交媒体发布信息的情况有所增加，为吸引会员和公众提供了另一种途径。该组织在其 Twitter 账户 (@TheAJNR) 上发布病例和文章、主持 Tweet 聊天、宣传播客等。本研究的目的是确定基于公开可用指标是否低估了用户参与度，并评估参与率。这项研究表明，参与度超出了可见指标的范围，表明除了显而易见的之外，还有“沉默”的关注者。自 2016 年报告以来，@TheAJNR 账户在 2017 年至 2019 年的平均参与率似乎保持稳定，与其他专业医学期刊报告的参与率相当。
