School of Health and Behavioural Sciences, University of the Sunshine Coast, Maroochydore DC, QLD, 4558, Australia.
School of Health and Behavioural Sciences, University of the Sunshine Coast, Maroochydore DC, QLD, 4558, Australia; Department of Sport, Hartpury University, Gloucestershire, UK.
Body Image. 2021 Mar;36:117-126. doi: 10.1016/j.bodyim.2020.11.003. Epub 2020 Dec 4.
As yoga continues to increase in global popularity, idealized representations of a thin, athletic 'yoga body' have also become more prominent across commercial media. To examine how yoga is typically represented on social media, a content analysis of the posts of female yoga practitioners on Instagram was undertaken. Images were sourced using hashtags #yoga, #yogabody, #yogapractice, and #yogawoman, and 200 females per hashtag were then coded on demographic factors, body shape, activity, objectification, and practice of yoga. Results showed that over 90 % of women in the images were coded as being under 40 years of age with the vast majority in their 20 s. Almost three-quarters of women were perceived to be white, 100 % appeared able bodied. More than 80 % were classed as thin and/or athletic, while less than 15 % displayed average levels of visible body fat. More than 50 % of yoga poses were advanced while a quarter displayed potentially unsafe alignment. The findings demonstrate that the typical 'yoga body' on Instagram was perceived to conform to the young, thin/athletic ideal and that overall yoga is not being represented as an inclusive physical practice that can be adapted for women of diverse ages, body types, and abilities.
随着瑜伽在全球范围内的普及度不断增加，理想化的、瘦且运动型的“瑜伽身材”也在商业媒体中愈发凸显。为了研究瑜伽在社交媒体上的典型呈现方式，我们对 Instagram 上女性瑜伽练习者的帖子进行了内容分析。我们使用了#瑜伽、#瑜伽身材、#瑜伽练习和#瑜伽女性#等标签来获取图片，然后对每个标签下的 200 名女性进行了人口统计因素、体型、活动、身体客体化和瑜伽练习的编码。结果表明，图片中超过 90%的女性被编码为年龄在 40 岁以下，绝大多数在 20 多岁。将近四分之三的女性被认为是白人，100%的女性看起来身体健全。超过 80%的女性被归类为瘦或运动型，而只有不到 15%的女性显示出明显的体脂水平。超过 50%的瑜伽姿势被归类为高级，而四分之一的姿势显示出潜在的不安全对齐。研究结果表明，Instagram 上典型的“瑜伽身材”被认为符合年轻、瘦/运动型的理想身材，而且整体而言，瑜伽并没有被呈现为一种包容性的身体实践，可以适应不同年龄、体型和能力的女性。
