Faculty of Economics, Universitas Mercatorum, Rome, Italy - Department of Public Health and Infectious Diseases, Sapienza University of Rome, Italy.
Department of Public Health and Infectious Diseases, Sapienza University of Rome, Italy.
Ann Ig. 2021 Jan-Feb;33(1):86-99. doi: 10.7416/ai.2021.2410.
Well-planned mass-media campaigns can increase health literacy and raise awareness about the consequences of tobacco use. This study aims to evaluate the emotions and opinions of adolescents about several anti-tobacco spots delivered by the mass media over the world.
Cross-sectional study.
The study was conducted in Italy in 2016-2017 among students aged 13-17 years. Students expressed their emotions and opinions about seven anti-tobacco spots from all over the world on different topics and styles.
499 students attended. The video "Sponge" was found to be the most impressive (30.2%) and what they would have chosen if they had been responsible for campaign launched by the Minister of Health (40.5%). The "Icons" spot ranged second, with 19.2% and 17.4%, respectively.
In summary, this study showed that the communication strategies most effective, according to the students interviewed, are those that give clear messages with a scientific profile or that discover the false stereotypes, as in the video "Icons". However, further research is needed to investigate the effectiveness of TV campaigns against smoking, in terms of habits and knowledge in young people.
精心策划的大众媒体宣传活动可以提高健康素养，提高人们对烟草使用后果的认识。本研究旨在评估青少年对来自世界各地的多个反吸烟广告的情绪和看法。
横断面研究。
本研究于 2016 年至 2017 年在意大利进行，对象为年龄在 13-17 岁的学生。学生们对来自世界各地的七个不同主题和风格的反吸烟广告表达了他们的情绪和看法。
共有 499 名学生参加。他们发现“Sponge”视频（30.2%）最令人印象深刻，如果他们负责卫生部长发起的运动（40.5%），他们会选择这个视频。“Icons”广告排名第二，分别为 19.2%和 17.4%。
总之，这项研究表明，根据接受采访的学生的说法，最有效的沟通策略是那些具有科学形象、传递明确信息或揭示错误刻板印象的策略，就像在“Icons”视频中那样。然而，需要进一步研究来调查电视吸烟宣传活动在青少年习惯和知识方面的效果。
