"Carol Davila" University of Medicine and Pharmacy, Department of Marketing and Medical Technology, Bucharest, Romania.
"Carol Davila" University of Medicine and Pharmacy, Department of Medical Psychology, Bucharest, Romania.
Rom J Ophthalmol. 2020 Oct-Dec;64(4):410-413. doi: 10.22336/rjo.2020.63.
The Romanian health care system faced a long line of chaotic reformations that proved to be less patient oriented and more expensive, leading to an increased level of burnout in physicians. The phenomenon of burnout occurs more and more often in the pandemic context, even in ophthalmology services. Among psychological and occupational factors that may cause burnout, there are also organizational factors that may decrease the burnout levels. The aim of this paper was to bring more insight into the prevention of burnout in ophthalmology physicians by applying strategies related to the organizational factors, namely, learning organization and internal marketing, in sustainable manner. We elaborated the conceptual framework on a thorough literature review and concluded that a learning organization has a positive impact on the implementation of internal marketing practices, internal marketing practices decrease the level of burnout, if appropriately applied, as well as, a learning organization has the power to decrease the level of burnout in ophthalmology physicians.
罗马尼亚的医疗保健系统面临着一系列混乱的改革，这些改革证明对患者的关注较少，成本更高，导致医生的倦怠程度增加。在大流行背景下，倦怠现象越来越频繁地出现，即使在眼科服务中也是如此。在可能导致倦怠的心理和职业因素中，还有一些组织因素也可能降低倦怠水平。本文的目的是通过应用与组织因素（即学习型组织和内部营销）相关的策略，以可持续的方式，更深入地了解如何预防眼科医生的倦怠。我们通过深入的文献回顾制定了概念框架，并得出结论，学习型组织对内部营销实践的实施有积极影响，如果应用得当，内部营销实践可以降低倦怠水平，而且学习型组织有能力降低眼科医生的倦怠水平。
