Radovsky L, Barry P P
Boston University School of Medicine, Evans Memorial Department of Clinical Research.
Am J Public Health. 1988 Feb;78(2):174-5. doi: 10.2105/ajph.78.2.174.
A pilot study evaluated the feasibility of a campaign to eliminate magazines advertising cigarettes from doctors' office waiting rooms. Only six of 51 waiting rooms visited did not contain cigarette ads. Only 25 per cent of physicians interviewed would participate in a subscription-cancellation campaign; they expressed doubt that this would influence patients' smoking behavior. This suggests that such a campaign will fail unless it is possible to change physicians' beliefs in its effectiveness.
一项试点研究评估了在医生办公室候诊室消除香烟广告杂志活动的可行性。在走访的51间候诊室中，只有6间没有香烟广告。在接受采访的医生中，只有25%的人会参与取消订阅活动；他们对这是否会影响患者的吸烟行为表示怀疑。这表明，除非能够改变医生对该活动有效性的看法，否则这样的活动将会失败。
