1992 - 1998年青少年女性在女性杂志中接触雪茄形象的情况。
Exposure of adolescent girls to cigar images in women's magazines, 1992-1998.
作者信息
Feit M N
机构信息
Mailman School of Public Health, Columbia University, New York, NY, USA.
出版信息
Am J Public Health. 2001 Feb;91(2):286-8. doi: 10.2105/ajph.91.2.286.
OBJECTIVES
This study assessed the exposure of adolescent girls to cigar images in women's magazines from 1992 to 1998.
METHODS
Data were obtained from the 5 women's magazines with the highest readership of adolescent girls.
RESULTS
We found a significant upward trend in cigar images portrayed in women's magazines and a significant increase in the portrayal of women cigar smokers over the period observed. Cigar images were less likely than cigarette images to promote tobacco or nontobacco products. Among advertisements, nearly all those that featured cigars promoted nontobacco products; advertisements featuring cigarettes overwhelmingly promoted tobacco products.
CONCLUSIONS
Between 1992 and 1998, adolescent readers of women's magazines were increasingly exposed to images of cigars.
目的
本研究评估了1992年至1998年间少女在女性杂志中接触雪茄形象的情况。
方法
数据来自少女读者群数量排名前五的女性杂志。
结果
我们发现在观察期内，女性杂志中描绘的雪茄形象呈显著上升趋势，且女性雪茄吸烟者的描绘显著增加。与香烟形象相比，雪茄形象较少用于宣传烟草或非烟草产品。在广告中，几乎所有以雪茄为特色的广告都宣传非烟草产品；以香烟为特色的广告绝大多数宣传烟草产品。
结论
1992年至1998年间，女性杂志的青少年读者接触雪茄形象的机会越来越多。
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