Doctora en Salud Pública. Investigadora Titular, Instituto Nacional de Saúde da Mulher, da Criança e do Adolescente Fernandes Figueira, Fundação Oswaldo Cruz. Río de Janeiro, Brasil.
Doctor en Antropología. Estudiante de posdoctorado, Escola Nacional de Saúde Pública, Fundação Oswaldo Cruz, Rio de Janeiro, Brasil.
Salud Colect. 2020 Dec 23;16:e3264. doi: 10.18294/sc.2020.3264.
Challenges are in line with the risk-taking practices frequent in child and youth culture. However, online challenges take on new meanings when mediated by digital sociability. To analyze this phenomenon, 122 challenge videos in Portuguese that had been made by Brazilian children or adolescents were recovered from the YouTube platform, of which 35 were selected and transcribed. Twelve types of challenges were analyzed; all involved potential self-inflicted injuries to participants, with risks ranging from minor to lethal. The discourse analysis led to an interpretation based on the theory of self-image and ethos. Online challenges appear as a powerful communicative resource to reaffirm belonging, recognition, and audience adherence, and so constitute a media strategy adopted by youth in the construction of an Internet-mediated identity in which risk and violence are decisive devices in building a self-image capable of retaining an audience. The enunciator's body sacrifice assumes a bargaining role in this media adherence.
挑战与儿童和青年文化中频繁出现的冒险行为相一致。然而，当在线挑战被数字社交媒介所影响时，它们就具有了新的含义。为了分析这种现象，我们从 YouTube 平台上检索了 122 段由巴西儿童或青少年制作的葡萄牙语挑战视频，从中选择了 35 段进行转录。分析了 12 种类型的挑战；所有挑战都涉及参与者可能的自我伤害，风险从轻微到致命不等。话语分析基于自我形象和信誉理论进行了解释。在线挑战似乎是一种强有力的沟通资源，可以重新确认归属感、认同感和受众的忠诚度，因此构成了青年在构建互联网中介身份时所采用的一种媒体策略，在这种身份构建中，风险和暴力是构建能够留住受众的自我形象的决定性手段。发言者的身体牺牲在这种媒体的坚持中起到了讨价还价的作用。
