Department of Cardiothoracic Surgery, Weill Cornell Medicine, New York-Presbyterian Hospital, New York, New York.
Department of Cardiothoracic Surgery, Weill Cornell Medicine, New York-Presbyterian Hospital, New York, New York.
Semin Thorac Cardiovasc Surg. 2021;33(2):517-521. doi: 10.1053/j.semtcvs.2020.12.014. Epub 2021 Jan 9.
In an increasingly connected world, healthcare is rapidly evolving to meet the needs of a growing patient population seeking information online. In the past few years, social media has erupted as a means of dissemination of health-related information between patients and healthcare providers alike. Patients online have access to communities and expert-opinion previously inaccessible. Cancer patients especially are empowered through online knowledge acquisition and interactions with support groups or advocacy groups. As patients continue seeking information online, social media has increasingly been recognized as an important potential physician-patient interface. Healthcare provider's presence on social media is growing to meet this need. Providers can utilize social media to easily reach patients to promote health-related information, guide important conversations like the importance of cancer screening and even improve health-related behaviors. Social media can also aid in conducting research through cultivation of networking, patient recruitment, and promotion of rapid dissemination of new results. Whether through "Tweet chats" or conference hashtags, the most up to date information is easily accessible and rapidly transmissible. Social media is positioned to bridge a gap of communication and accessibility between 21st century patients and physicians.
在一个日益紧密联系的世界中，医疗保健领域正在迅速发展，以满足越来越多的在线寻求信息的患者群体的需求。在过去的几年中，社交媒体已成为患者和医疗保健提供者之间传播与健康相关信息的一种手段。在线患者可以获得以前无法获得的社区和专家意见。癌症患者通过在线知识获取以及与支持团体或宣传团体的互动获得了更多的自主权。随着患者继续在线寻求信息，社交媒体越来越被认为是一个重要的潜在医患接口。为了满足这一需求，医疗保健提供者正在增加在社交媒体上的存在感。提供者可以利用社交媒体轻松地与患者联系，以推广与健康相关的信息，引导重要的对话，例如癌症筛查的重要性，甚至改善与健康相关的行为。社交媒体还可以通过培养网络、患者招募以及促进新结果的快速传播来帮助开展研究。无论是通过“Tweet 聊天”还是会议标签，最新的信息都易于获取并且传播迅速。社交媒体有望弥合 21 世纪患者与医生之间的沟通和可及性鸿沟。
