Tianjin University, P.R. China.
Lanzhou Jiaotong University, P.R. China.
Public Underst Sci. 2021 Aug;30(6):691-707. doi: 10.1177/0963662520987806. Epub 2021 Jan 28.
Vehicles with automated driving systems are called by many names, which are used interchangeably in public discourse, with different and at times misleading meanings. In two studies (total = 908), we examined the naming effects on people's cognitive (perceived benefit and risk), affective (negative and positive affect), and behavioral responses (behavioral intention) to and trust in these vehicles in the Chinese context. Study 1 considered four names (intelligent, automated, autonomous, and driverless vehicles). Study 2 presented an identical description of vehicles with full automation and considered their five names (fully intelligent, fully automated, fully autonomous, fully driverless, and driverless vehicles). We corroborated the naming effects on affective responses and trust. The framing of "driverless vehicle" was less favorable in Study 1 but more favorable in Study 2. Technology names indirectly influenced behavioral intention through certain cognitive and affective responses. Theoretical and practical implications of our results are discussed.
具有自动驾驶系统的车辆有许多名称，在公共话语中这些名称可互换使用，但含义不同，有时甚至具有误导性。在两项研究（总计 908 人）中，我们考察了这些名称对中国人对这些车辆的认知（感知收益和风险）、情感（消极和积极影响）和行为反应（行为意向）以及对这些车辆的信任的影响。研究 1 考虑了四个名称（智能汽车、自动化汽车、自动驾驶汽车和无人驾驶汽车）。研究 2 对具有完全自动化功能的车辆进行了相同的描述，并考虑了它们的五个名称（完全智能汽车、完全自动化汽车、完全自动驾驶汽车、完全无人驾驶汽车和无人驾驶汽车）。我们证实了名称对情感反应和信任的影响。在研究 1 中，“无人驾驶汽车”的表述不太受欢迎，但在研究 2 中则更受欢迎。技术名称通过某些认知和情感反应间接影响行为意向。我们的研究结果具有理论和实践意义。
