Wei Sheng, Xu Jiaqi, She Shengxiang, Wang Yan, Zhang Ying
School of Management, Harbin University of Commerce, Harbin, China.
Center for Behavior and Decision, Shannxi University of Technology, Hanzhong, China.
Front Psychol. 2021 Jan 13;11:609371. doi: 10.3389/fpsyg.2020.609371. eCollection 2020.
In view of the fact that vigorously promoting recycling has become a viable means to promote sustainable development, it is important to better understand the impact of recycling efforts on subsequent resource saving behavior. This research empirically examines the effects of recycling efforts on subsequent resource saving by analyzing the survey data of 356 college students in China. The recycling efforts, environmental self-identity and feeling of pride were measured using existing scales while saving behaviors and recycling cost were measured by developing new scales. Partial least squares structural equation modeling was performed to test the structural relationships among recycling efforts, environmental self-identity, feeling of pride, and saving behaviors. Further, the moderation role of recycling cost was tested. The results showed that (1) saving behaviors could be classified into two types based on their costliness; (2) recycling efforts have a positive effect on costless saving behaviors, while having a negative effect on costly saving behaviors; (3) both the positive and negative effect of recycling efforts on resource saving is mediated by pride feeling and environmental self-identity; and (4) recycling cost negatively moderates the effects of recycling efforts on pride feeling. We discuss the theoretical and managerial implications of the findings.
鉴于大力推广回收利用已成为促进可持续发展的可行手段，更好地理解回收努力对后续资源节约行为的影响至关重要。本研究通过分析中国356名大学生的调查数据，实证检验了回收努力对后续资源节约的影响。回收努力、环境自我认同和自豪感采用现有量表进行测量，而节约行为和回收成本则通过开发新量表进行测量。采用偏最小二乘结构方程模型来检验回收努力、环境自我认同、自豪感和节约行为之间的结构关系。此外，还检验了回收成本的调节作用。结果表明：（1）节约行为可根据成本高低分为两类；（2）回收努力对无成本节约行为有积极影响，而对有成本节约行为有消极影响；（3）回收努力对资源节约的正负效应均通过自豪感和环境自我认同来介导；（4）回收成本对回收努力与自豪感之间的关系起负向调节作用。我们讨论了研究结果的理论和管理意义。
