Work location choice- the perspective of graduates: Survey dataset in Vietnam.

How to attract knowledge human resources, namely graduate students for the economics development of the rural regions is a big question for any government. The patterns of young graduates' move during the transition from universities to the labour market: stay in the big city or return back to their rural hometown to begin their work life, why do people return rural hometown to settle their careers, are needed to be deeply considered in various contexts. The data represents a quantitative study to assess the relationship between working location choice of graduate and its determinants in Vietnam - a developing country context. This data consists of the demographic characteristics of the sample and two main variables. First, place attractiveness with three sub-dimension including quality of life, job opportunities, and place attachment. Second, social dimension with two sub-dimension which are social norms and family supports. The data were collected using a cross-sectional questionnaire and was analysed using SPSS version 22. Analyses of the data can provide insights into determinants of return hometown to work decision that may be useful for researchers in the field to understand workplace choice of graduates, for business managers who want to attract high skilled staff and for rural communities and provincial policymakers. It may serve as a reference to expand research and to develop interventions to encouraging student return back hometown to work after university graduation.