The vanishing radiologist-an unseen danger, and a danger of being unseen.

• Radiology has developed into a central and important part of patient care.• A combination of technological developments, increasing workload and radiologists' behaviour run the risk of diminishing the visibility of radiologists to referrers and patientsRadiology has developed into a central and important part of patient care.• It is vital for the successful future of radiology that we remain conscious of the need to maintain visibility of who we are and what we contribute to patient care.