Mahmoodabad Seyed Saeed Mazloomy, Mahbobirad Mahmood, Asadpour Mohammad, Vaezi Ali Akbar, Fallahzadeh Hossein, Mahmoodabadi Hassan Zareei
Department of Health Education and Promotion, Social Determinants of Health Research Center, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
Department of Health Services and Promotion, School of Health, Rafsanjan University of Medical Sciences, Rafsanjan, Iran.
J Educ Health Promot. 2020 Dec 29;9:345. doi: 10.4103/jehp.jehp_466_20. eCollection 2020.
Today, marked by advanced scientific approach, urbanism, and changing life style, there is an ever-growing rate of fast-food consumption, which has significantly affected public health. Hence, the present research aimed to predict factors involved in fast-food consumption in light of the prototype/willingness model among the students of Rafsanjan University of Medical Sciences.
In the present descriptive/analytical research conducted in 2018-2019, 350 students in Rafsanjan University of Medical Sciences were selected through proportionate stratified random sampling. The required data were collected using a self-administrated questionnaire in light of the constructs within the prototype/willingness model and fast-food consumption behavior. The data were analyzed in SPSS version 16.0 using descriptive and inferential statistics including mean scores, standard deviation, correlation coefficient, and linear regression.
Behavioral intention of fast-food consumption showed to be positively correlated with positive willingness, positive prototype, positive subjective norms, and positive attitude toward fast-food consumption. Furthermore, the correlation between positive behavioral intention of consuming fast food and positive subjective norms and positive attitude toward fast-food consumption was statistically significant ( < 0.05). The underlying constructs of prototype/willingness model altogether managed to explain 13% of the total variance of fast-food consumption behavior. Behavioral intention showed to be the strongest predictor of the behavior (β = 1.613).
It is suggested that the preventive measures aimed to reduce fast-food consumption among the youth focus more on strengthening negative attitudes and subjective norms concerning fast-food consumption.
如今，以先进的科学方法、城市化和不断变化的生活方式为特征，快餐消费率不断上升，这对公众健康产生了重大影响。因此，本研究旨在根据拉夫桑詹医科大学学生的原型/意愿模型预测与快餐消费相关的因素。
在2018 - 2019年进行的这项描述性/分析性研究中，通过按比例分层随机抽样选取了拉夫桑詹医科大学的350名学生。根据原型/意愿模型中的结构和快餐消费行为，使用自填式问卷收集所需数据。在SPSS 16.0版本中使用描述性和推断性统计方法对数据进行分析，包括均值、标准差、相关系数和线性回归。
快餐消费的行为意向与积极意愿、积极原型、积极主观规范以及对快餐消费的积极态度呈正相关。此外，食用快餐的积极行为意向与积极主观规范和对快餐消费的积极态度之间的相关性具有统计学意义（<0.05）。原型/意愿模型的潜在结构总共解释了快餐消费行为总方差的13%。行为意向是行为的最强预测因素（β = 1.613）。
建议旨在减少青少年快餐消费的预防措施更多地侧重于强化对快餐消费的消极态度和主观规范。
