Contrast and assimilation in the Baldwin illusion.

Four experiments were conducted to investigate the role of "large" squares on the occurrence of assimilation and contrast in the Baldwin illusion. In Exps. 1 and 2, in which subjects reproduced the length of the test line, large squares induced illusions of assimilation. In Exp. 3, reproduction of the entire length of the test line also resulted in illusions of assimilation but bisection of the test line and reproduction of one-half the length of the test line resulted in contrast. Exp. 4 replicated the findings involving judgments of one-half the length of the test line. Over-all, the results indicate that judgments of one-half the length of the test line result in contrast, whereas judgments of the entire extent result in assimilation.