School of Communication and Media, Ewha Womans University, Seoul 03760, Korea.
Int J Environ Res Public Health. 2021 Feb 12;18(4):1787. doi: 10.3390/ijerph18041787.
This study examines how the framing and interactivity of messages influence the intentions of individuals to take a depression assessment. An experiment with a 2 (message framing: gain-versus loss-) × 2 (interactivity: low versus high) between-subject design was conducted among 269 Chinese participants ( = 30.70, = 7.34). The results showed that those reading loss-framed messages had a higher intention to take a depression assessment compared to those reading gain-framed messages. Secondly, those reading messages delivered with high interactivity had a higher intention to take a depression assessment than those reading messages delivered with low interactivity. Further, the interaction effect of framed messages and their varying degrees of interactivity was found to influence the intentions of individuals to take a depression assessment as well. Specifically, participants who read the loss-framed message reported stronger intention in the high interactivity group. In contrast, there was no significant difference between the effectiveness of loss-framed and gain-framed messages in promoting the intention to take a depression assessment in the low interactivity condition.
本研究考察了信息的框架和交互性如何影响个体进行抑郁评估的意愿。在 269 名中国参与者（ = 30.70， = 7.34）中进行了一项 2（信息框架：收益与损失）×2（交互性：低与高）的被试间实验。结果表明，与阅读收益框架信息的人相比，阅读损失框架信息的人更倾向于进行抑郁评估。其次，与阅读低交互性信息的人相比，阅读高交互性信息的人更倾向于进行抑郁评估。此外，还发现信息框架和不同程度的交互性的相互作用也会影响个体进行抑郁评估的意愿。具体来说，阅读损失框架信息的参与者在高交互性组中报告了更强的意愿。相比之下，在低交互性条件下，损失框架和收益框架信息在促进进行抑郁评估的意愿方面并没有显著差异。
