Colchester Hospital, Colchester, UK.
Health Info Libr J. 2021 Mar;38(1):61-65. doi: 10.1111/hir.12357.
This dissertation study investigates the ways that NHS libraries are currently marketing their services within their organisation and was submitted as part of the MA Library and Information Management at the University of Sheffield in 2019. This paper presents the findings from twelve semi-structured interviews carried out with NHS library managers in the East of England to identify the most and least successful methods, and in comparison with that which is currently in the general marketing literature. The study found that outreach marketing was the most effective and that librarians are currently conducting marketing to the best of their ability, but they lack time and funding to be able to make the most of their promotional campaigns. F.J.
本论文研究调查了 NHS 图书馆目前在其组织内营销服务的方式，是 2019 年在谢菲尔德大学攻读图书馆和信息管理硕士期间提交的。本文介绍了对英格兰东部 NHS 图书馆经理进行的十二次半结构化访谈的结果，以确定最成功和最不成功的方法，并与当前一般营销文献进行比较。研究发现，外展营销是最有效的，图书馆员目前正在尽其所能进行营销，但他们缺乏时间和资金来充分利用他们的宣传活动。F.J.
