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跨数字格式的价格处理。

The processing of prices across numerical formats.

作者信息

Ojedo Fernando, Macizo Pedro

机构信息

University of Granada, Spain; Mind, Brain and Behaviour Research Center (CIMCYC), Spain.

University of Granada, Spain; Mind, Brain and Behaviour Research Center (CIMCYC), Spain.

出版信息

Acta Psychol (Amst). 2021 Apr;215:103288. doi: 10.1016/j.actpsy.2021.103288. Epub 2021 Mar 6.

DOI:10.1016/j.actpsy.2021.103288
PMID:33689913
Abstract

We evaluated whether the format in which prices are presented determines the processing of their magnitude. A price comparison task was used in which two-digit prices with Arabic digits, written number words and auditory number words were presented in the euro currency. Prices were number-monetary category (NMC) compatible (49 euros - 36 cents) when the number and monetary category of one price were larger than those of the other (49 > 36, euros > cents); or NMC incompatible (49 cents - 36 euros) when the number of one price was larger but the monetary category smaller than those of the other (49 > 36, cents < euros). In addition, there were unit-decade (UD) compatible prices when the decade and unit of one price were larger than those of the other (49 euros - 36 cents, 4 > 3, 9 > 6); and UD incompatible prices when the decade of one price was larger but the unit smaller than those of the other (46 euros - 39 cents, 4 > 3, 6 < 9). The results showed NMC compatibility effects in all numerical formats. However, the UD compatibility effect was not found in any numerical format. The results are discussed within the hybrid model of multisymbolic magnitude processing.

摘要

我们评估了价格呈现的形式是否会决定人们对其数值大小的处理方式。我们采用了一项价格比较任务,其中以欧元货币呈现的两位数价格分别用阿拉伯数字、书面数字单词和听觉数字单词表示。当一个价格的数字和货币类别大于另一个价格时(49 > 36,欧元 > 欧分),价格为数字 - 货币类别(NMC)兼容(49欧元 - 36欧分);当一个价格的数字较大但货币类别小于另一个价格时(49 > 36,欧分 < 欧元),价格为NMC不兼容(49欧分 - 36欧元)。此外,当一个价格的十位数和个位数大于另一个价格时(49欧元 - 36欧分,4 > 3,9 > 6),存在单位 - 十位数(UD)兼容价格;当一个价格的十位数较大但个位数小于另一个价格时(46欧元 - 39欧分,4 > 3,6 < 9),存在UD不兼容价格。结果表明,在所有数字格式中都存在NMC兼容性效应。然而,在任何数字格式中都未发现UD兼容性效应。我们在多符号数值处理混合模型的框架内对结果进行了讨论。

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