Department of Sociology, College of Social Sciences, Chung-Ang University, Seoul, South Korea.
PLoS One. 2021 Mar 9;16(3):e0248038. doi: 10.1371/journal.pone.0248038. eCollection 2021.
This study examines the factors that facilitated the international diffusion of Uber, one of the fastest growing global companies in the sharing economy. We particularly focus on the legal and institutional conditions under which this ride-sharing platform could spread to customers online. Using a unique cross-national, longitudinal dataset, we employ event history models to investigate the effect of institutional environment on the diffusion of Uber. The results suggest that the establishment of the rule of law has a positive impact on the spread of Uber, even after controlling for economic and political characteristics. In addition, the overall quality of governmental regulations on markets is positively related to the diffusion of this ride-sharing platform. Our study contributes to the emerging literature on the sharing economy by identifying critical institutional factors that enable the transformation of business models worldwide.
本研究考察了促成优步(Uber)这一共享经济领域全球发展最快的公司之一向国际扩张的因素。我们特别关注使这家拼车平台能够在网上向客户推广的法律和制度条件。我们使用独特的跨国、纵向数据集,采用事件史模型来研究制度环境对优步扩散的影响。结果表明,法治的建立对优步的传播有积极影响,即使在控制了经济和政治特征之后也是如此。此外,政府对市场的监管整体质量与这种拼车平台的传播呈正相关。我们的研究通过确定使全球商业模式转型成为可能的关键制度因素,为共享经济领域的新兴文献做出了贡献。