Department of Orthopedic Surgery in Oklahoma, Oklahoma State University Medical Center, Tulsa, OK, USA.
Department of Institutional Research in Oklahoma, Oklahoma State University Center for Health Sciences, Tulsa, OK, USA.
J Osteopath Med. 2021 Mar 15;121(6):551-554. doi: 10.1515/jom-2020-0269.
Injuries are common among high profile players in the National Basketball Association (NBA), and could provide an opportunity for physicians to provide accurate sports injury information and reliable rehabilitation data to the general public in the immediate aftermath.
To evaluate social media trends to investigate public interest in athletic injuries in the NBA and to evaluate the length of maintained interest in these injuries.
The Google Trends tool was used to analyze search data around two high profile players-Kevin Durant and Klay Thompson-who suffered injuries during the 2019 NBA Finals. The results were compared to the expected search forecast derived from an autoregressive integrated moving algorithm model.
Both players were associated with a mean increase of 1,052.4% (standard deviation [SD], 703.96%) in relative search volumes for terms related to their injuries. This data showed a significant increase in search engine activity related to injuries associated with NBA players in the first 6.13 days (SD, 3.14 days) following the injuries, marking a substantial timeframe for public engagement.
Search traffic information may be beneficial to the sports medicine community, as social media can provide a platform for patient education in a limited timeframe. By increasing patient awareness and knowledge regarding athletic injuries, social media can expand the pool of potential patients for physicians and surgeons.
在国家篮球协会（NBA）中，高知名度球员经常受伤，这为医生提供了一个机会，可以在受伤后立即向公众提供准确的运动损伤信息和可靠的康复数据。
评估社交媒体趋势，以调查公众对 NBA 运动员受伤的兴趣，并评估对这些受伤的持续兴趣的时间长度。
使用谷歌趋势工具分析了两名在 2019 年 NBA 总决赛中受伤的高知名度球员凯文·杜兰特（Kevin Durant）和克莱·汤普森（Klay Thompson）的搜索数据。将结果与自回归综合移动算法模型得出的预期搜索预测进行了比较。
两名球员受伤相关的搜索术语的相对搜索量平均增加了 1052.4%（标准偏差[SD]，703.96%）。这一数据显示，在受伤后的头 6.13 天（SD，3.14 天）内，与 NBA 球员受伤相关的搜索引擎活动显著增加，这标志着公众参与的一个重要时间段。
搜索流量信息可能对运动医学界有益，因为社交媒体可以在有限的时间内为患者教育提供一个平台。通过提高患者对运动损伤的认识和了解，社交媒体可以扩大医生和外科医生的潜在患者群体。
