Specialty Dentist, Acute Dental Care, King's College Hospital Dental Institute, London.
Consultant in Restorative Dentistry, King's College Hospital, London.
Prim Dent J. 2021 Mar;10(1):13-19. doi: 10.1177/2050168420980964.
Instagram, a photo and video social networking site, is gaining popularity in the dental world and it is easy to see why this is so. Instagram's potential to share information in an engaging way allows dental professionals to share clinical work and provides a unique way of learning.Advertising on Instagram has blossomed. Some of this is for self-promotional reasons, for practice building, or for marketing of new techniques and products by manufacturers. One ought to be cautious about the implications of some patients' quest for 'dental perfection'. That is especially the case when destructive dentistry is being undertaken by dentists trying to replicate what they have seen on Instagram in potentially much more challenging patients. Some of those demanding patients request very ambitious treatments with sometimes hugely unrealistic expectations. Arguably, Instagram could be the new major trend in dentistry.
Instagram 是一款图片和视频社交网络平台，在牙科领域越来越受欢迎，原因显而易见。Instagram 以一种引人入胜的方式分享信息的潜力使牙科专业人员能够分享临床工作，并提供了一种独特的学习方式。Instagram 上的广告业务也蓬勃发展。其中一些是出于自我宣传、拓展业务或制造商推广新技术和产品的目的。人们应该警惕一些患者对“牙齿完美”的追求所带来的影响。当牙医试图复制他们在 Instagram 上看到的内容，而这些内容在潜在的更具挑战性的患者身上时，破坏性牙科的情况尤其如此。一些要求苛刻的患者要求进行非常大胆的治疗，有时期望过高，不切实际。可以说，Instagram 可能成为牙科领域的新潮流。
