Rossow Ingeborg
Department of Alcohol, Drug and Tobacco Research, Norwegian Institute of Public Health, Oslo, Norway.
Drug Alcohol Rev. 2021 Nov;40(7):1392-1395. doi: 10.1111/dar.13289. Epub 2021 Mar 24.
Although bans or restrictions on alcohol advertising are recommended as one of the three most effective and cost-effective policies to curb alcohol consumption, the best evidence to support this is indirect. The aim of this study was to examine whether the complete ban on alcohol advertising in Norway in 1975 had any effect on total alcohol sales.
Annual time series of recorded alcohol sales (1960-2006) were analysed. Autoregressive integrated moving average interrupted time series techniques were used to model the effect of the advertising ban, adjusting for alcohol prices and wages.
The autoregressive integrated moving average analyses showed a negative and statistically significant effect of the ban on total recorded alcohol sales, suggesting an immediate and lasting reduction of 7.4% (P = 0.002).
The complete ban on alcohol advertising in 1975 in Norway reduced recorded alcohol sales. This suggests that the ban had a protective effect by reducing total alcohol consumption. The conclusion remains tentative because of possible effects of unrecorded alcohol consumption and marketing on social media and satellite TV channels.
尽管酒精广告禁令或限制措施被推荐为抑制酒精消费的三种最有效且最具成本效益的政策之一，但支持这一观点的最佳证据是间接的。本研究的目的是检验1975年挪威全面禁止酒精广告是否对酒精总销量产生了影响。
分析了记录在案的酒精销售年度时间序列（1960 - 2006年）。采用自回归积分移动平均中断时间序列技术对广告禁令的影响进行建模，并对酒精价格和工资进行了调整。
自回归积分移动平均分析显示，禁令对记录在案的酒精总销量产生了负面且具有统计学意义的影响，表明立即且持续下降了7.4%（P = 0.002）。
1975年挪威全面禁止酒精广告降低了记录在案的酒精销量。这表明该禁令通过减少酒精总消费量起到了保护作用。由于未记录的酒精消费以及社交媒体和卫星电视频道上的营销活动可能产生的影响，该结论仍具有不确定性。
