Marketing function increases in health care.

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超能文献

作者信息

Neiman J S, Reczynski D F

机构信息

AHA Strategic Planning and Marketing.

出版信息

Hospitals. 1988 Jul 5;62(13):FB24.

PMID:3384405

Abstract

摘要

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相似文献

Marketing function increases in health care.

Hospitals. 1988 Jul 5;62(13):FB24.

The Amherst study of hospital marketing practices.

J Health Care Mark. 1988 Mar;8(1):86-7.

Survey: 28% of hospitals have sales staffs.

Hospitals. 1988 May 20;62(10):54.

Macro-marketing in health care.

Hosp Health Serv Adm. 1983 May-Jun;28(3):54-61.

Health care marketing gains popularity as a needed activity for hospitals.

Rev Fed Am Hosp. 1982 Mar-Apr;15(2):73-4.

The marketing decade: a desktop view.

J Health Care Mark. 1991 Mar;11(1):45-50.

Hospitals' advertising spending up 11.4%.

Mod Healthc. 1995 Apr 3;25(14):56.

Combining service marketing and strategic alliances in health care.

Health Care Strateg Manage. 1993 Nov;11(11):14-7.

The end of health care marketing?

Health Mark Q. 1990;7(1-2):3-12. doi: 10.1300/J026v07n01_02.

Marketing innovations!

Hosp Entrep Newsl. 1988 May;3(12):1-4.