Hemsworth Lauren M, Rice Maxine, Hemsworth Paul H, Coleman Grahame J
Animal Welfare Science Centre, Faculty of Veterinary and Agricultural Sciences, University of Melbourne, Parkville, VIC, Australia.
Front Psychol. 2021 Apr 8;12:581928. doi: 10.3389/fpsyg.2021.581928. eCollection 2021.
Surveys are used extensively in social research and, despite a lack of conclusive evidence of their 'representativeness,' probability internet panel (PIP) surveys are being increasingly used to make inferences about knowledge, attitude and behavior in the general population regarding a range of socially relevant issues. A large-scale survey of Australian public attitudes and behavior toward the red meat industry was undertaken. Samples were obtained using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing-CATI, = 502 respondents) and a PIP survey (PANEL, = 530 respondents) to examine differences between the two samples regarding attitudes and behavior relating to livestock use and welfare. There was little difference in demographics between the CATI and the PANEL surveys apart from highest level of education. However, there were differences between the two samples in both attitudes and behavior toward the red meat industry after controlling for education levels. The PANEL respondents gave generally more conservative responses than did the CATI respondents in the sense that they were more positive toward the livestock industries and animal welfare within these industries. Differences were also found between the respondents of the two samples regarding behavior that relates to the red meat industry, both community and consumer behavior. PANEL respondents were less engaged in community behaviors performed in opposition of the red meat industry when compared with the CATI sample. The majority of CATI and PANEL respondents were red meat eaters and there was no difference between respondents of the two samples in relation to red meat consumption, however, there were fewer vegetarians and vegans in the PANEL survey. Possible reasons for the observed differences are discussed, however, a definitive answer will depend on further research to identify the specific psychological factors that differ between samples derived from different survey methodologies.
调查在社会研究中被广泛使用,尽管缺乏确凿证据证明其“代表性”,但概率互联网面板(PIP)调查正越来越多地被用于推断普通人群在一系列社会相关问题上的知识、态度和行为。我们对澳大利亚公众对红肉行业的态度和行为进行了一项大规模调查。样本通过随机数字拨号电话调查(计算机辅助电话访谈-CATI,n = 502名受访者)和PIP调查(面板,n = 530名受访者)获得,以检验两个样本在与牲畜使用和福利相关的态度和行为方面的差异。除了最高教育水平外,CATI和面板调查在人口统计学方面几乎没有差异。然而,在控制教育水平后,两个样本在对红肉行业的态度和行为上都存在差异。从对这些行业内的畜牧业和动物福利更积极的意义上来说,面板受访者的回答总体上比CATI受访者更保守。在与红肉行业相关的行为方面,包括社区行为和消费者行为,两个样本的受访者之间也发现了差异。与CATI样本相比,面板受访者较少参与反对红肉行业的社区行为。大多数CATI和面板受访者都是红肉食用者,两个样本的受访者在红肉消费方面没有差异,然而,面板调查中的素食者和纯素食者较少。我们讨论了观察到的差异的可能原因,然而,一个明确的答案将取决于进一步的研究,以确定来自不同调查方法的样本之间存在差异的具体心理因素。