University of Arkansas at Little Rock, AR, USA.
Niagara University, NY, USA.
Int J Offender Ther Comp Criminol. 2022 Aug;66(10-11):1134-1155. doi: 10.1177/0306624X211010284. Epub 2021 Apr 26.
Advancement of technology has broadened possibilities for people working in the sex industry. Specifically, sex workers' use of online classified advertisement websites to market companionship and escort services has increased in recent years, yet research has lagged behind these developments. This study addresses the gap in research by examining female companionship advertisements on one of the most popular websites: Backpage.com. The lead author qualitatively analyzed over 1,500 advertisements to identify common themes and patterns in how escort companions were described. This study explores the type of identity claims escort companions make and how they formulate advertisements to appeal to a broad client base. Research on gendered stereotypes is used to interpret escort companions' use of language, symbols, and photography, through covert and overt messaging. Study results revealed that women offering companion services promoted and reinforced traditional gendered stereotypes through their online advertisements. Findings may be used to understand the context of sex work.
技术的进步拓宽了性工作者的职业可能性。具体来说，近年来性工作者越来越多地利用在线分类广告网站来推销陪伴和伴游服务，然而相关研究却滞后于这些发展。本研究通过分析最受欢迎的网站之一 Backpage.com 上的女性陪伴广告来填补这一研究空白。首席作者对 1500 多个广告进行了定性分析，以确定伴游的描述中常见的主题和模式。本研究探讨了伴游伴侣提出的身份主张的类型，以及他们如何通过隐蔽和公开的信息来制定广告以吸引广泛的客户群。通过隐性和显性的信息传递，使用关于性别刻板印象的研究来解释伴游伴侣对语言、符号和摄影的使用。研究结果表明，提供陪伴服务的女性通过她们的在线广告宣传和强化了传统的性别刻板印象。研究结果可以用来理解性工作的背景。
