Zakharova E N, Gisina O G, Kalnitskaya O V
Adyg State University, 385000, Maikop, Russia.
Moscow Humanitarian-Economic University - Novorossiysk branch, 353915, Novorossiysk, Russia.
Probl Sotsialnoi Gig Zdravookhranenniiai Istor Med. 2021 Mar;29(2):206-212. doi: 10.32687/0869-866X-2021-29-2-206-212.
The article demonstrates that over the past few years medical tourism market goes through significant changes . This especially relates to regional economy and its aspects in the field of tourism. The article presents an important conclusion that nowadays the top-priority factor in the development of medical tourism is a number of crisis points in provision of health tourism services both in the regions of Russia and in the capital region that are related to pandemic and its consequences. The article considers complex of factors related just to epidemiological crisis and its consequences? including economic and social factors related to health-preserving technologies of medical tourism industry. The actual condition of tourism industry, as a branch of the Russian economy,demonstrates that it was among the first ones hit by the pandemic. The article emphasizes that due to emerging problematic trends during epidemics and their aftermaths the possibilities of providing medical tourism services and their concentration in the country, costs and conditions are changing that undoubtedly impact the economic component and health ecology aspects. The conclusion is made that among main conditions of adjustment of medical tourism industry to the new economic conditions are to be truly multidimensional and structured directions and tools that can be applied to look for way out of difficult situations when sales of medical services have fallen to zero, and companies are forced to work out on solutions emerging problems and to make plans of operational way out of existing crisis.
文章表明，在过去几年中，医疗旅游市场经历了重大变化。这尤其涉及区域经济及其在旅游领域的各个方面。文章提出了一个重要结论，即如今医疗旅游发展的首要因素是俄罗斯各地区和首都地区在提供健康旅游服务方面的一系列危机点，这些危机点与疫情及其后果有关。文章探讨了仅与流行病学危机及其后果相关的一系列因素，包括与医疗旅游业养生技术相关的经济和社会因素。作为俄罗斯经济的一个分支，旅游业的实际状况表明，它是受疫情影响最早的行业之一。文章强调，由于疫情期间及之后出现的问题趋势，提供医疗旅游服务的可能性及其在该国的集中程度、成本和条件都在发生变化，这无疑会影响经济成分和健康生态方面。得出的结论是，医疗旅游业适应新经济形势的主要条件之一是要有真正多维度且结构化的方向和工具，这些方向和工具可用于在医疗服务销售额降至零、公司被迫制定解决新出现问题的方案并制定摆脱现有危机的运营计划时，寻找摆脱困境的方法。
