评估 COVID-19 时代普通外科项目对社交媒体的利用。
An evaluation of social media utilization by general surgery programs in the COVID-19 era.
机构信息
School of Medicine, University of Alabama at Birmingham, Birmingham, AL, USA.
School of Medicine, University of Alabama at Birmingham, Birmingham, AL, USA.
出版信息
Am J Surg. 2021 Nov;222(5):937-943. doi: 10.1016/j.amjsurg.2021.04.014. Epub 2021 Apr 22.
BACKGROUND
Our study investigates how general surgery residency programs utilized social media to adapt to the challenges of COVID-19.
METHODS
319 participating general surgery residency programs provided by the Electronic Residency Application Service were analyzed in this study. Associated Twitter, Instagram, and Facebook accounts were assessed to find virtual open houses and externships.
RESULTS
Of the 319 program, 188 (59%) were found to have a social media presence. A total of 348 social media accounts were found, as some of the programs had separate residency and department accounts. Of all the social media accounts, 112 (32%) of the accounts were created after March 1, 2020. Virtual open houses opportunities were found to be advertised across all platforms.
CONCLUSION
Many general surgery programs responded to the physical limitations of COVID-19 pandemic by increasingly utilizing social media during the COVID-19 pandemic. Virtual opportunities should be considered as a novel approach for future outreach and recruitment.
背景
本研究调查了普通外科住院医师培训计划如何利用社交媒体来应对 COVID-19 带来的挑战。
方法
本研究分析了电子住院医师申请服务提供的 319 个普通外科住院医师培训计划。评估了相关的 Twitter、Instagram 和 Facebook 账户，以寻找虚拟开放日和实习机会。
结果
在 319 个计划中，发现有 188 个（59%）有社交媒体存在。共发现 348 个社交媒体账户，因为有些计划有单独的住院医师和部门账户。在所有的社交媒体账户中，有 112 个（32%）是在 2020 年 3 月 1 日之后创建的。虚拟开放日机会在所有平台上都有广告宣传。
结论
许多普通外科项目针对 COVID-19 大流行带来的身体限制，在 COVID-19 大流行期间越来越多地利用社交媒体。虚拟机会应被视为未来推广和招募的一种新方法。
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