Graduate Program in Organizations Management, Leadership and Decision (PPGOLD), Department of General and Applied Administration, Federal University of Parana, Curitiba 80210-170, Brazil.
Faculty of Economics, Administration and Accounting, Federal University of Alagoas, Maceió 57072-900, Brazil.
Int J Environ Res Public Health. 2021 Apr 26;18(9):4579. doi: 10.3390/ijerph18094579.
Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge. Thus, this paper aims to present a mapping of the literature on the attitude toward and intention to purchase generic drugs and capture insights that can help define and improve promotional strategies for the use of these products. To identify articles related to the theme, we selected the Web of Science, Science Direct, Scopus, Lilacs, Pubmed Central, Springer, and Embase databases time limited to June 2020, using the keywords "generic drug", "purchase intention", and "attitude". The results indicate that this topic is relatively new, with publications in the leading journals in the area demonstrating its importance. Analysis revealed five strategic insights and showed that the research theme could be grouped into three clusters: (i) consumer attitude and behavior, (ii) perspective of patients and health professionals, and (iii) assessment of the risks associated with generic medications to determine which factors can influence purchase intention, providing decision makers with a broader view with regard to directing public policy strategies in healthcare.
仿制药于 1984 年在美国问世。自那时以来，许多国家开展了多项研究，以了解消费者在购买仿制药时的态度和行为。了解影响这一细分市场态度和购买意愿的因素一直是一项挑战。因此，本文旨在对有关仿制药态度和购买意愿的文献进行综述，并提供有助于确定和改进这些产品使用促销策略的见解。为了确定与主题相关的文章，我们选择了 Web of Science、Science Direct、Scopus、Lilacs、Pubmed Central、Springer 和 Embase 数据库，时间限定在 2020 年 6 月，使用的关键字是“generic drug”“purchase intention”和“attitude”。结果表明，这个主题相对较新，该领域的主要期刊上的出版物表明了其重要性。分析显示了五个战略见解，并表明研究主题可以分为三个集群：（i）消费者态度和行为，（ii）患者和卫生专业人员的观点，以及（iii）对与仿制药相关风险的评估，以确定哪些因素会影响购买意愿，为决策者提供更广泛的视角，以指导医疗保健领域的公共政策策略。
